Twitter marketing can be pretty challenging. But that should not deter you from using it. Twitter has the potential to volte-face your existing business scenario.
Thanks to Twitter marketing tools, keeping up with your consistency streak is no longer an uphill battle. However, with myriad options comes the responsibility of choosing the right tool that caters to your every need.
A good Twitter marketing tool should be the one-stop shop for your tweets, right from creation to digging out analytics. But is there a supreme tool that makes the cut without hurting your pocket?
To help you kickstart that hunt, here’s a list of 13 Twitter marketing tools.
Through rigorous research and practical assessment, we have developed this list of elite twitter marketing tools. The factors we considered for evaluation included the tool’s user interface, G2 ratings and reviews, pricing, and scalability. We also assessed the capabilities of these tools in automation, content generation, visualization, analytics, and collaboration. We have invested resources in compiling this shortlist of twitter marketing tools to ensure that marketers are empowered with crucial knowledge to select the optimal tools and amplify their businesses.
If you’ve been noticing the trend of tweets being shared on other platforms and are in complete favor of it, then ThreadMagic is the tool for you. ThreadMagic converts whole Twitter threads into well-organized, carousel-style PDFs that are ready to share on your LinkedIn pages. And it’s absolutely free.
All you have to do is copy your Twitter thread and paste the link onto the ThreadMagic tool online. Once you’ve pasted a link, you will get your ready-to-share PDF in your inbox, where you can then download your file and share it with the world.
Advantages of using ThreadMagic
- It is easy to use
- It is completely free
- You don’t need additional design
What People Say About Us
Moss Clement
Tried it and it works remarkably great. I’d say ThreadMagic is a must-have and must-use tool for serious content marketers!
Andrea Todorova
Simple and really useful
Tweepi is the Twitter marketing software that guarantees engagement. If you fail to engage with your audience, your followers, even in thousands, hold no meaning. But it certainly takes a lot of time to engage with all for a handful of them to respond. That’s where Tweepi makes your work easy.
Tweepi is driven by artificial intelligence. It is one of the best Twitter marketing tools that offers such advanced features to shoot up your followers, keeping them engaged. Set up your Tweepi account and feed in the relevant hashtags and users/competitors you want to track. It will further study the targeted hashtags and users to filter the most active and relevant users fit for your engagement.
Tweepi offers its services under 2 plans: Silver and Platinium, with monthly pricing of $12.99 and $24.99 each.
Twitonomy, a Twitter marketing tool that provides with simple yet critical Twitter analytics. The well-designed charts and visual analysis are Twitonomy’s best features. It also has a feature where you can see all your mentions from around the globe on a world map.
They do have a free plan that can take care of all your basic Twitter analytics and tracking. For more advanced features, they also provide a premium version starting at $20 per month.
If you are looking for a well-rounded social media solution which can perform as a Twitter marketing tool, Loomly is a much-liked software. Users can compose and schedule their Twitter posts beforehand and visualize all your planned posts on their social media content calendar.
Another amazing feature you get with Loomly is those post ideas will never run dry for you with the constant supply of RSS feeds, Twitter trends overview, and even best posting practices in the palm of your hand.
Twitter Lists help you declutter your account and organize it better. It allows you to sort users into various categories. For instance, you can create lists such as influencers, partners, affiliates, the local community, and other relevant topics. Twitter List works as a directory that curates a feed of relevant tweets for you.
This is a feature of Twitter itself and is available free of cost. Check out the complete guide by Twitter to leverage Twitter Lists the right way.
Tweepsmap is another Twitter marketing software to track all your Twitter activities from a single dashboard. From in-depth analytics, scheduling posts at best times to analyzing all engagement metrics, this tool covers it all. It helps you learn more about your followers, their sentiments, and how they engage so that you can make better marketing decisions!
Tweepsmap provides a free plan with limited features. You can avail its exclusive features under premium plans. Tweepsmap provides 4 different plans: Starter, Growth, Advanced, and Enterprise plans priced at $14, $29, $49, and $149 per month.
Best for:
Professionals, Small teams, Small-medium businesses, and Enterprises.
About Hootsuite
A more versatile Twitter marketing tool can’t be found in the market more than Hootsuite. With more than 40 in-app integrations including blogging the robust scheduling and publishing capabilities of Hootsuite are deemed as exceptional.
Along with bulk scheduling of tweets, Hootsuite’s dashboard shows the real-time live feed activities of your connected Twitter accounts and also lets you engage with your audience from that same space. This helps brands create a proactive online presence that is always listening to their audience.
Along with post scheduling on Twitter, Hootsuite also integrates with all the major platforms like Instagram, Facebook, TikTok, YouTube, LinkedIn, and Pinterest.
Pricing:
Hootsuite offers five pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.
Key Features:
- Tweet Scheduling: Schedule and publish multiple tweets on several accounts simultaneously at your preferred times.
- Thread Publishing: Plan and publish highly comprehensible Twitter threads along with singular Tweets.
- Engage: Use Hootsuite’s integrated social inbox to monitor, interact, and automate responses with AI chatbots, boosting customer engagement.
- Social Listening: Stay updated on trends and monitor brand mentions, keywords, and hashtags for valuable insights into public sentiment.
- Twitter Analytics: Access comprehensive analytics data from multiple profiles, displayed conveniently in a centralized dashboard.
- Collaboration: Enhance teamwork by defining roles for your team and clients, ensuring smooth workflow within Hootsuite.
- AI Writer: Use AI-powered writing tools to streamline the creation of engaging Twitter post captions for faster and more effective content generation.
We went through a hundred user reviews for Hootsuite, gathered from trusted review platforms like G2 and Capterra. After carefully analyzing each of them in respect to all the features of the tool, we have gathered these insights.
Pros
- Hootsuite’s content calendar proved to be very effective in visualizing strategy and easily rescheduling posts from one date to another.
- Two out of every three users find the post-presentation feature very useful which gives them the preview of the posts they create with Hootsuite before publishing it.
- According to 58.44% of the opinions, advanced scheduling made it easy for people to readily plan and post their content promptly and consistently.
- With 100% data accuracy, users find Hootsuite analytics very dependable to track their social media results.
- Some of the customers like the ability Hootsuite gives to customize their tool interface with their own branding, creating a unique experience for them.
Cons
- When a high volume of content is concerned, the bulk scheduling capabilities of Hootsuite have inconsistencies, which have led to a lot of hassle and failed publishings for 14% of users.
- Content recycling, which is an important feature under scheduling, has some gaps that concern 76.92% of users to some degree.
- The lack of features facilitating collaboration, like the inability to integrate any external project management tools, has disappointed nearly 17.17% of the reviewers.
- 7.10% of users faced problems when they tried to plug in external data sources or integrations into Hootsuite.
TweetDeck, a tool acquired by Twitter that helps you with real-time tracking, organizing, engagement, and scheduling. It is available at no added cost. Here is a guide by Twitter on how to use TweetDeck if you wish to explore more.
This is one of the best free Twitter marketing tools designed in a way where you can use it for an individual or sign up as a team/agency. You can also schedule/create as well as analyze your tweets through TweetDeck. It also has a few features, such as a column filter that helps you customize searches by keyword, date and time, and stay on top of new Tweets.
Quuu Promote is a social media promotion platform that allows businesses and individuals to promote their content on various social media platforms, including Twitter.
It matches the content submissions of its users to Twitter users who are interested in that category of content. Once the content has been approved, users can select the start and end dates for their promotion, as well as the daily promotion budget. Quuu Promote will then promote the content on Twitter to the relevant audience, based on the category selection.
Users can track the performance of their promotions in real-time on this Twitter marketing tool’s dashboard.
Just like the tools mentioned above, Twitter Analytics is an add-on feature provided by Twitter. It is easily accessible to everyone. All you need to do is log in to your Twitter account, click on your profile photo, and navigate analytics from the drop-down menu. Alternatively, you can access analytics from its site. The best part is that it is free. It covers various things such as monthly Twitter activity summaries, the audience, events, and much more.
Best for:
Mid-sized businesses, mid-sized agencies, and some enterprise brands.
About Sendible
A well-known social media marketing tool, Sendible is suitable for a wide range of businesses, from solopreneurs to larger organizations. Along with being a Twitter marketing software, the tool supports post scheduling for platforms including Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.
The platform stands out in optimizing tasks related to overseeing social media, offering clients a unified center to generate content and interact with their audience. Its monitoring capabilities, along with the sentiment analysis on Twitter is an additional power that helps your client ensure all the marketing moves are in the right direction.
Nevertheless, it’s important to recognize that Sendible might not be the most economical choice, and a few users have shared less-than-optimal encounters with the quality of its customer assistance.
Pricing:
Sendible provides four paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from Creator, priced at $29, Traction for $89, White Label for $240, to the last plan, White Label+ plan, which is priced at $750.
Key Features:
- Content Publishing:Sendible simplifies your posting responsibilities, empowering you to generate and plan content, thus streamlining your content creation process with automation.
- Comprehensive Analysis: Gain a thorough understanding of your content’s effectiveness and acquire insights into audience behavior through detailed analytics for all your posts.
- Collaborative Workflow:Enhance task coordination by efficiently collaborating with your team and clients, facilitating smooth workflows and approval processes.
- White Label Branding:Boost your earnings with entirely adaptable social media management solutions for your clients, branded with your unique identity.
We have gathered multiple authentic Sendible user reviews from G2 and Capterra and meticulously analyzed them in regard to the major features important in terms of use case. Based on this study, we have gleaned the following insights.
Pros
- Some users have commended Sendible’s content calendar, applauding its ability to provide users with a comprehensive overview of their upcoming posting schedule.
- Although not widely acknowledged, 2% of users have noted that Sendible effectively addresses the platform-specific constraints related to post publishing.
- While not a widely expressed sentiment, 2% of users have remarked on Sendible’s effective handling of platform-specific limitations for post publishing.
- 27% of user reviews highlight the valuable insights on trend analysis available in the tool dashboard, assisting in fine-tuning marketing strategies accordingly.
- The level of customization offered by the Sendible dashboard empowers marketers to craft a personalized experience for their team and clients.
Cons
- Despite the popularity of visual content editing among users nearly 50%, has encountered challenges with it, preventing them from optimizing their social media posts.
- As per the opinions of 20% of users, managing the content queue becomes challenging due to frequent glitches.
- In the collective feedback, 57% of reviewers have brought up the issue of live posting failures occurring in various instances, leading to disruptions in their planned schedules.
- Certain technical issues in the feedback and collaboration workflow have disrupted the coordination for at least 33% of users.
- A significant number of users believe that the higher-tier plans of Sendible don’t align well with the cost’s value. Additionally, the trial versions of the tool provide very limited access to advanced features.
Best for:
Mid-sized businesses, mid-sized agencies, and some enterprise brands.
About Agorapulse
Agorapulse is a proficient social media management tool with quite the expertise in listening and keyword monitoring functionalities. This gives it an added advantage over other multi-purpose Twitter marketing tools.
Advanced features like keyword monitoring and the ability to reply or retweet beneficial posts in real time are very useful. And all of this packed in an intuitive UI makes Agorapulse a preferred tool.
However, due to the pricing plans being on the higher side, smaller businesses often go for alternatives to Agorapulse.
Pricing:
Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $49 to $149 for managing 10 social profiles.
Key Features:
- Post Customization: Agorapulse enables precise post tailoring, allowing optimization for peak performance before scheduling.
- Social Monitoring: Stay connected by actively monitoring brand mentions and industry discussions in real-time, facilitating timely engagement with your audience.
- Analytics:Obtain insightful performance data for all your posts through Agorapulse, facilitating effective fine-tuning of your content strategy.
- Unified Inbox: You can manage and organize conversations from multiple platforms in Agorapulse’s Social Media Inbox, streamlining response efforts.
- AI-Assistant: Enhance productivity with Agorapulse’s AI writing assistant, swiftly generating creative ideas and captions.
After thoroughly reviewing a multitude of user testimonials about Agorapulse, gathered from reputable platforms like G2 and Capterra, we meticulously scrutinized each one, taking into account every aspect of the tool. Based on this comprehensive analysis, we’ve aggregated the following insights.
Pros
- Every 4 out of 5 of the reviews lauded the ability to customize tweets and other posts while scheduling.
- The content library makes storing content ideas and using them for later stages effective and 7 out of 10 people found it helpful.
- The in-depth analytics of engagement metrics like reach, engagement, and impressions gave a thorough understanding and 75% of the users liked it.
- Collaborative responding reduces the friction between the collaborators and 75% of users found it helpful in making the process streamlined.
- The UI/UX is the key to offering a great user experience with efficient working and nearly 5 out of every 6 users liked the navigation and ease of use.
Cons
- Nearly 63.16% of users faced issues related to the display and formatting of images/videos and were dissatisfied with the overall features.
- Several users pointed out that the content recycling feature could have been more robust and user-friendly.
- 20% of the Agorapulse users reported the tool lacked in collecting and reflecting analytics, trends, and insights like clicks and conversions.
- Several users reported discrepancies in accuracy and details in reporting.
- 1 out of every 5 users said the support team was unable to resolve their issues.
Best for:
Businesses, Publishers, Non-profits, Mid-stage startup teams, Higher education, Solopreneurs, E-commerce, and Sports teams.
About Buffer
Buffer is another nifty Twitter marketing tool with content management abilities for multiple social media platforms, supporting multiple accounts from each.
With its clutter-free and clean UI, Buffer comes across as a very user-friendly tool that basically has a gentle learning curve. It simplifies processes, eliminating the need for juggling multiple apps, and guides you through every phase.The tool’s core features have been developed with a special focus on e-commerce businesses, helping them drive targeted traffic to their online platforms.
Despite being a proficient tool in most aspects, Buffer somewhat lacks in providing effective chat support to its users.
Pricing:
Buffer provides a range of four pricing options along with a 14-day trial period for each. There is a free plan for beginners. Paid plans range from $6 a month for one account to a monthly $120 for 10 accounts.
Key Features:
- Publishing: Plan and create your custom posts, then automate the process of publishing with the help of Buffer’s content scheduling capabilities.
- Analytics: Access the analytical results and generate comprehensive, shareable reports for each of your connected social profiles.
- Engagement: Effortlessly manage your audience messages and comments, prioritizing high-impact conversations using Buffer’s advanced social inbox.
- Collaboration: Seamlessly collaborate with your entire team and even include clients for their approval on your social media content.
- Start Page: Utilize this feature to craft visually appealing yet straightforward landing pages, converting your social media traffic into business sales.
- AI Assistant: Buffer streamlines your social media caption creation process, making it quicker and easier with the assistance of its AI Assistant. Generate content with just a few prompts.
After sifting through numerous user reviews of Buffer sourced from reputable platforms such as G2 and Capterra, we meticulously examined each one, considering all aspects of the tool. From this thorough analysis, we’ve compiled the following insights.
Pros
- The easy-to-use post-publishing dashboard in Buffer was commended by 36.4% of reviewers, requiring little to no training to use efficiently.
- Approximately 9.10% mention the post customization options in Buffer, which prove to be very convenient for altering content for various social platforms in one dashboard.
- Almost 40% of the users find the analytical insights provided by Buffer to be very useful in planning their social media strategies.
- The social inbox in Buffer which facilitates message handling has been a beneficial feature as per 20% of the users streamlining their social interactions.
- Almost 80% of the Buffer users found the workflows and approvals in Buffer highly conducive to producing and publishing error-free and effective social media content.
Cons
- Almost 40% of Buffer users have claimed to have faced problems during bulk scheduling their tweets and other posts.
- At least 30% of the reviews have pointed out the content management abilities to be limited and in need to improvement.
- 15% of Buffer users have opined that the reporting interface of the tool is complex and takes some time to get used to.
- Buffer has limited collaboration features, according to around 30% of users, which hinders their ability to streamline teamwork as a whole.
- A surprising number of people have commented that Buffer’s customer support team has left some of their issues unresolved, leading to a bad experience for them.
Summing it up!
It is crucial for businesses to make a 360 presence on social media. Though Twitter is an integral part of social media marketing, you should consider spreading your branding roots to multiple platforms. You can play smart here, and rather than investing in an ordinary Twitter management tool, you can opt for a complete social media automation solution like SocialPilot. Get your free trial today to witness the impact it brings.
Frequently Asked Questions
How is Twitter good for marketing?
Yes, Twitter is a good fit for marketing as it has 353 million monthly active users.
How is Twitter used for marketing?
Marketers use Twitter for sharing insightful content and engage with their followers. Many brands also use their Twitter profiles to assist their clients who have tagged them to prioritize their issues.
How do you promote your business on Twitter?
You need to post multiple tweets a day to promote your business on Twitter. Along with this, you should also invest in Twitter ad campaigns and engage with your potential customers. You can even mention/tag people and use well-researched hashtags to reach your target audience.
Can you make 2 Twitter accounts with the same email?
No, you can have only 1 account per email address.
What are the best Twitter marketing tools?
The best Twitter marketing apps that will help you boost your Twitter engagement are:
- SocialPilot
- ThreadMagic
- Tweepi
- Twitonomy
- Loomly
- Twitter List
- Tweepsmap
- Hootsuite
- TweetDeck
- Quuu Promote
- Twitter Analytics
- Sendible
- Agorapulse
- Buffer
Can I promote my brand on Twitter for free?
Yes, you can. There are some free tools that you can use to promote your brand and create a presence on Twitter:
- Twitter List
- TweetDeck
- Buffer
- Twitter Analytics
How can SocialPilot help in being the best tool for Twitter?
With SocialPilot, you can create a constant presence of your brand, knowing when your followers are active the most and your top-performing posts. With deep Twitter analytics and customized publishing for Twitter profiles, SocialPilot comes out to be a great handy and affordable Twitter marketing software for your brand.
About the Author
SocialPilot
$30
SocialPilot is your go-to Twitter marketing tool when it comes to social media marketing. You can bulk schedule 500 tweets in one shot and sort out even a month’s worth of content in just a few minutes.
Add images, videos, GIFs, etc., to your tweets. Personalize them even more with emojis, alt texts, and custom fields before sharing them with your followers. You can also mention other Twitter profiles while composing tweets to gain more reach.
Apart from scheduling and managing your Twitter account, you can also generate Tweets and Twitter threads in bulk with the help of the SocialPilot AI assistant. The tool also lets you access in-depth Twitter analytics! It is indeed an all-in-one tool that helps you with creation, scheduling, analytics, team & client management, and so much more.
Why Choose SocialPilot as Your Twitter Marketing Tool?
The best part is that SocialPilot serves beyond Twitter marketing. It helps you manage multiple aspects of social media marketing, such as: