Smoothly manage your social media presence with Buffer
Best For : Businesses, Publishers, Non-profits, Mid-stage startup teams,
Higher education, Solopreneurs, E-commerce, and Sports teams.
Other Users Choose
Buffer is a one of the famous multi-purpose social media management tools that helps you draft and schedule posts for sharing across multiple social media channels. It also provides social media monitoring and reporting functionality.
Since the tool’s inception, it has witnessed multiple shifts, updates, and iterations to remain in sync with changing times. Today, it supports Twitter, Instagram, Facebook, LinkedIn, Google Business Profiles, and many more. If you are a free user, you can hook up to 3 social accounts, and store up to 10 posts in your queue per channel.
The free plan of Buffer is ideal for individuals and businesses starting out on social media. Now, if you are a small business that is looking for a tool to line up posts for a week or so, Buffer’s free plan can suit you. But, if you want to connect and control more than 3 social accounts at a time and desire a more comprehensive solution, you can check paid Buffer plans. All paid plans come with a free 14 day trial.
Today, Buffer’s analytics, scheduling, and audience management features are quite famous, but a lesser-known service from Buffer is the “link in bio” service. It’s called Start Page. This service lets you create and update a tiny, mobile-friendly site with the products you sell or with your most recent content. It’s a great add on service to have along with the social media marketing software tool.
At its core, Buffer’s social media management is an uncomplicated service. You connect your social media accounts and then schedule content for posting on each account. Buffer is a software that publishes social media posts you want to share on your behalf, at a time you agree on. Individuals can also use Buffer app to create and schedule social media posts with their phones.
In all, Buffer is a great tool for social media marketers, entrepreneurs, and small business owners. With the help of this tool, users can manage their social accounts from one dashboard, saving loads of effort and time. It helps optimize your social media strategy and lets you stay organized at the same time.
Positive
Negative
Essential
$120.00/Month {20 accounts}
Team
$360.00/Month {30 accounts}
Agency
$600.00/Month {50 accounts}
Free trial
Available
Small Team
$50.00/Month {20 accounts}
Agency
$100.00/Month {30 accounts}
Agency+
$200.00/Month {50 accounts}
Free trial
Available
Allows you to plan and publish your content for TikTok, Instagram, Twitter, Facebook, LinkedIn, and Pinterest, all from a single, easy-to-use dashboard. For instance, you can plan and publish your Instagram carousels and posts to your Instagram account.
In all, Buffer’s publishing feature helps you smoothly plan and publish engaging content to take your business to the next level. The tool lets you choose what you want to share and when.
Buffer is one of the best social media scheduling tools that allows you to plan your social media content ahead of time. All you need to do is add your content to the queue or calendar, customize each post as per the social media channel you want to post it to, choose your preferred date and time, and let Buffer do the remaining work of publishing. This way, you reach your audience at the time they are the most active on social media. It also saves you loads of time.
Allows you to create campaigns and check their performance in the Buffer analytics tab.
Today, many marketers plan their content for social media channels in terms of campaigns. These campaigns typically have an objective and cover multiple social networks.
With Buffer’s social media management capabilities, you can easily create a new campaign and manage it. You can also view, edit, and delete your campaigns with ease.
Users with Admin access or the account owner can create new campaigns. For creating a new campaign, choose the Publishing tab in your Buffer dashboard and then select Campaigns in the top left. Then, everything will be pretty straightforward from there.
Offers real-time analytics to help you check the performance of posts and know if they are performing well with your audience.
Buffer provides detailed analytics to build your brand on social media. You can easily measure social media performance and receive recommendations to increase sales, reach, and engagement. You can also create reports for Twitter, Instagram, LinkedIn, and Facebook all from a single dashboard.
The social media metrics you can track with Buffer’s Analytics tool include the number of posts, engagement rate, post saves, the number of likes, retweets, post shares, and lots more. You can start using Buffer’s Analyze to boost reach, sales, and engagement for your business.
Enables you to navigate your comments and interact and engage with your audience.
All thanks to Buffer’s Engagement tool, you can see all your unanswered comments in an uncomplicated dashboard. It even highlights the most important ones! In all, you are able to view all of your comments, remain aware of important interactions, and respond quickly to your followers and fans.
Buffer’s engagement tool also helps you react with an emoji. It even allows you to see negative comments, comments about your orders, or any questions – right from within your dashboard.
Integrates with multiple other tools and platforms to allow users to effectively manage their social media account and content.
Integrations help you get more out of Buffer. Some of these integrations include:
Allows you to create an attractive, mobile-friendly landing page in just a matter of minutes.
Regardless of your business type, Start Page by Buffer generates a landing page and URL for your business in a quick manner. Buffer’s Start Page, coupled with its social media tools, makes for a useful toolkit to market your business.
You can also update the landing page you create, all in a few seconds. You can start creating your Start Page after setting up your Buffer account. You have the option to choose from one of the pre-made templates or you can also create the layout you want. Start Page by Buffer is a simple and free link in bio page that brings together your best content.
If you take a look at the current scenario, individuals and companies are increasingly opting for reliable social media management tools to automate several tasks and processes. Why so? It frees up plenty of their time to focus on other important aspects of their business. It also helps them schedule posts, monitor analytics and metrics, manage multiple social media accounts from a single place, and do so much more.
An example of a fantastic social media management tool is Buffer. It helps to publish, analyze, and engage on social media in a much more effective manner. It is a great tool that individuals, businesses, and marketing agencies can use to market their business on social media.
Buffer is a software that aids businesses and individuals in managing their social media presence on multiple platforms. Users can manage social media accounts on platforms such as Facebook, Instagram, Pinterest, Twitter, and LinkedIn from one single dashboard. The tool enables users to schedule and publish posts, collaborate with team members, track engagement and performance metrics, and analyze results.
Buffer supports Instagram, Twitter, TikTok, LinkedIn, Facebook, Google Business Profiles, and Pinterest.
Buffer is a good social media management tool because of features such as customized posts for each platform, smart and advanced scheduling, and post suggestions to generate ideas for new posts. But, it does have its limitations. For instance, it does not offer bulk scheduling, audience targeting, or has an easy social media calendar. Its social inbox is also limited.
Buffer offers a free plan. But, as far as Buffer’s price is concerned, here’s what you need to know about the paid plans:
The Essentials plan is $6/month per channel, the Team plan is $12/month per channel, and the Agency plan is $120/month for 10 channels. When you choose Buffer’s paid plans, you get a free trial for 14 days.
While Buffer does offer a range of useful features, you can get a better social media management tool for lesser money, especially for medium to large enterprises. Agencies can also look for a Buffer alternative that costs less than Buffer. You can consider going for SocialPilot, which fills the gaps that Buffer leaves. SocialPilot’s plans for agency costs $100 per month, in which it supports 30 social accounts. Whereas, Buffer’s plans for agency costs $120 per month, in which it supports only 10 social accounts.
Buffer also misses out on a lot of important features, such as bulk scheduling, publishing carousel posts, replying to questions and reviews on Google Business Profiles, audience targeting, customized call to action, replying to messages and DMs on Instagram and Facebook, and a lot more. SocialPilot doesn’t come with these limitations and offers all of these features.
Some Buffer alternatives include:
