Buffer vs SocialPilot

Don’t Wait for New Features to Buffer.
Get the Latest Features Swiftly on SocialPilot!

Get advanced social media management features that make Scheduling, Collaboration, Engagement
and White Labeling easier, at a fair price.

  • No CC Required    |    Upgrade/Cancel Anytime

Fuel Your Social Media Success With SocialPilot as an Obvious Choice

SocialPilot offers everything you need to grow on social media,
all without being expensive or complex.

You Get More and Pay Less

Access Elite Features for Less

Unlock a suite of advanced functionalities surpassing what Buffer offers.

️☎️

Top-Tier Customer Support

Acquire dedicated support promptly for all your queries without long waits.

️👊

New Features Every Week

Stay ahead with top-tier social media management features released regularly.

Scales With Your Growing Needs

Scalable for Your Needs

Get the platform to support your growth every step of the way as you scale.

Own Your Brand Experience

Own Your Brand Experience

Customize the platform to fit your specific branding needs with White Label.

️🏬

Designed for Agencies

Access features designed to meet the complex social media needs of agencies.

Why Choose SocialPilot Over Buffer?

Enjoy more publishing prowess by scheduling up to 500 posts in one go for 9 channels without any extra cost with SocialPilot.
Leverage its agency-centric features for your business.

buffer
Expensive Per Channel Pricing
Buffer charges you additionally for adding individual social media networks

Very Few Planning and Scheduling Options
Limits users with basic planning and scheduling, offering minimal options to manage strategic campaigns efficiently.

Limited Collaboration Features
Lacks essential collaboration tools that are needed to cater to agencies and larger teams.

No Social Inbox for Customer Conversations
Does not natively manage messages or reply to comments on posts for all social channels.

Brand Customization Restricted to Reports
Only allows to add brand name and logo on analytics reports, not the entire platform.

SocialPilot
No Additional Cost for New Channels
SocialPilot enables you to add up to 9 social media networks at the same fair price value.

Advanced Scheduling Options
Help users drive growth with advanced features like bulk scheduling and repeat posts.

Advanced Collaboration Features
Provides comprehensive tools that enhance teamwork and campaign workflows.

Unified Inbox for Customer Conversations
Manage comments, messages, reviews, and mentions from a single Social Inbox.

Own the Entire Platform With Your Brand
Allows to customize the entire platform with specific branding requirements and own it as yours.

Get the Edge You Need With Social Media Management
Using Premium Capabilities

Compared to Buffer, SocialPilot offers superior scheduling, collaboration, and engagement features.
Maximize your efforts with capabilities that support growth and scalability.

FEATURES buffer SocialPilot

Publishing

First Comment
  • instagram
  • linkedin
  • facebook
  • instagram
  • linkedin
Bulk Scheduling

No Yes
Bulk Import No Yes
Custom Fields No

Yes

Audience Targeting No Yes
Repeat Posts

No

Yes

UTM Parameters Basic, Automated UTM Parameters Custom UTM Parameters
Watermark on Images No Yes
Auto Post From RSS Feeds No Yes
Holiday Calendar No Yes
Group Accounts Only on Team and Agency Plans All Plans
Instagram Collab Posts No Yes
Smart Queueing Yes Yes
URL Shortener Yes Yes
Calendar View Yes Yes
LinkedIn Document Publishing Yes Yes

Content Creation

Content Library No Yes
GIF and Video Posts Yes Video Posts With Subtitles
Carousel Posts on Pinterest No Yes
Custom Call-To-Actions No Yes
Locations Tagging Only Instagram Yes
Add Media From External Sources Only Through Browser Extensions and Integrations Yes
Mentions

Facebook pages, X/Twitter, LinkedIn, Mastodon, Threads, and TikTok Facebook, Instagram, LinkedIn, Twitter, and Threads
AI Assistant Yes Yes
Image Editor Only Through Canva Integration Yes
Draft Your Posts Yes Yes

Social Inbox

Reply to Messages and DMs

No Yes
Reply to Posts and Comments

Only for Facebook and Instagram Yes
Reply to Messages No Yes
Reply to Reviews No Yes
Reply to Stories No Yes

Analytics

Email PDF Report to Client

No Yes
Auto-Schedule Report With Team and Client

No Yes
Social Media Analytics

Basic Metrics Detailed Insights
Advanced Report

Available Only on Higher Plans Yes
Send PDF Report Via Email

No Yes
Schedule Reports

No Yes
PDF Reports

Yes Yes

Team and Client Collaboration

Comments on Post

No Yes
Content Approval Workflows

Basic Advanced
Client Management

No Yes
Client Approval Workflows

No Yes

White Labeling

White Label Dashboard

No Yes
White Label Downloadable Report

Yes Yes

Support and Community

Priority Customer Support

No Yes
Concierge Support

Enterprise-Level Plans Agency Plans
Self-Service Knowledge Base

Yes Yes

PRICING

Get All the Features You Need at a Price That Makes Sense

Manage more social media accounts and streamline work with better team
tools for $160 less each month as compared to Buffer.

Plan

Agency

$300/month

What’s included

  • Grey CircleUnlimited Users
  • Grey Circle50 Social Media Channels
  • Grey CircleStore 2000 Ideas for Posts
  • Grey CircleAdd 250 Tags
  • Grey CircleBranded Reports

Plan

Agency +

$170/month

What’s included

  • Blue CircleUnlimited Users and Clients
  • Blue Circle50 Social Media Accounts
  • Blue CircleSave Unlimited Posts in the Content Library
  • Blue CircleUnlimited Tags
  • Blue CircleWhite Label Dashboard and Reports

REVIEWS

Why People Love SocialPilot Over Buffer?

buffer
Prem K
Prem K.

Accountant

Buffer is a good application for managing social media, but it should add more features like RSS feed, Content strategy, etc.

Charles F.
Charles F.

Freelance Writer and Blogger

Ren Harris
Buffer is a fine solution for mere publishing, but it doesn’t do much more from an efficiency perspective. If you’re using this from an agency perspective, meaning you have multiple clients and multiple internal and external stakeholders, this platform falls short.

Erica B.
Erica B.

Senior Manager, Demand Generation

Our account only allowed us to schedule up to 10 posts at a time. I had to use word documents to store social content which pretty much defeats the purpose of using a social media tool.

Amanda S.
Amanda S.

Anna Shishmanov
Buffer’s only limitation is that it makes you pay to have more than a few platforms on the tool. Wish I could switch back and forth between different customer accounts.

Fady S
Fady S.

Founder & CTO

Jason Cutburth
I really like the overall SocialPilot platform. It has all the features we require for the 20+ pages we manage on our account.

Megan H
Megan H.

Marketing Director

Scott Whitehead
Blows competition out of the water in that sense! I use it to manage around 120 different location pages for a large retailer and am able to group them by franchise group so it is super organized in that way.

Kathleen M.
Kathleen M.

Chief Community Officer

Derrick M
I use SocialPilot to manage 8 accounts and once a week I can load everything in and have it work with all of my social channels – integration and implementation could not be easier.

David F.
David F.

Marketing / Advertising Consultant

Penny W.
It allows you to manage all the important aspects of social media on one platform (multi-account management, URL shorter, etc). This is a pro tool and it delivers for the cost compared to others.

Achieve Your Social Media Marketing Goals
With Value-Packed Features

Amplify Your Business Impact on Social Media With Minimum Efforts

Turn more versatile in social media marketing and management with SocialPilot
for everything – starting from scheduling and conversation management to in-depth analytics.

Build an Enterprise Grade Brand With White Label Set-Up

Build an Enterprise Grade Brand With White Label Setup

Own the AI-driven social media marketing platform with all aspects of the tool and analytics reports customized to your brand. Resell and scale needs as you grow!

Save Time by Managing Conversations From a Unified Social Inbox

Respond to messages, mentions, and comments across channels from a single inbox. Keep the conversation going and create a loyal community.

Save Time by Managing Conversations From a Unified Social Inbox

Plan Ahead on Content Publishing With the Social Media Scheduler

Plan Ahead on Content Publishing With the Social Media Scheduler

Schedule up to 500 posts across networks for weeks and months ahead to never miss engaging with audiences. Strategize on post timing for maximum reach.

Improve Team Efficiency and Streamline Workflows With Collaboration

Align efforts on social campaigns by collaborating with team members and clients through a shared workspace. Brainstorm ideas and work together on set goals.

Improve Team Efficiency and Streamline Workflows With Collaboration

Boost Social Media ROI With Analytics Insights on Growth Actionables

Boost Social Media ROI With Analytics Insights on Growth Actionables

Gain an in-depth understanding of your social media performance with comprehensive reports. Analyze post engagement and identify what works best.

Get Pro-Active Customer Support With Dedicated Account Managers

Get all your queries resolved swiftly with the dedicated customer support team of SocialPilot, available 24×5 over call, chat, email, and social media.

Get Pro-Active Customer Support With Dedicated Account Managers

Highly Recommended on G2

Buffer Is Good to Start, but SocialPilot
Empowers You to Excel With Social Media Efforts

SocialPilot not just matches the ease of use and cost-effectiveness offered
by Buffer but enhances your social media management with a broader suite of features.