16 Best Social Media Management Tools in 2024 (Compared)

Marketing on social media entail a bevy of tasks on a regular basis which is difficult for marketers to navigate through constantly. Be it publishing quality content, building a strong relationship with your audience, or driving social traffic to reach your ROI goals, the list goes on.

In this scenario, a touch of automation can go a long way to streamline your work while delivering consistent results. Social media management tools provide the perfect solution, enabling them to plan and run all social media marketing ventures with maximum efficiency.

They can connect to all your social accounts, and centralize their management into a single interface, saving much of your time and effort.

In this blog, we have zeroed in on the best of 16 such social media management software programs, which do it all, including scheduling posts, curating content, monitoring responses, tracking buyer journeys, analyzing performance, and more.

Overview of the Top Social Media Management Tools

We have comprehensively discussed each of the tools we have included in this article in detail in the following section. However, for your convenience and quick analysis, we have hand-picked the top contenders in the category and did a comparative study in regards to the most noteworthy features.

	SocialPilot	Agorapulse	Hootsuite	Buffer	Sprout Social
Minimum Pricing	$30/Month	$69/Month	$99/Month	$60/Month	$249/Month
User friendly
Browser Extension
Scheduling & Publishing
AI Post Generator
Image Editor
Bulk Scheduling Posts	500	200	350		350
First Comment Scheduling
Analytics
Social Inbox
Team Collaboration
White Label
Social Listening
Mobile App
	Try for Free	Learn More	Learn More	Learn More	Learn More

The tools in the list are arranged in no particular order of ranking or popularity.

Best Social Media Management Tool for:

Rating:

4.5 (G2), 4.4 (Capterra)

Apps:

Web version, Android and iOS apps and Chrome, Firefox and Edge web extensions

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Instagram Threads

SocialPilot is one of the best social media management tools for addressing all the needs of social media marketing professionals in one place. Its simple yet intuitive design and cost-effective pricing make SocialPilot the ideal choice for growing businesses and agencies.

It is one platform for all social media, be it content publishing, performance analytics, audience engagement across various platforms. The collaborative workflow makes it easier for teams to function together.

With over 13,000 users and a 4.5 rating of reputed platforms like G2, SocialPilot has established itself as a trusted all-in-one social media management tool.

Here are the main capabilities that place SocialPilot at the top of this list of tools for social media management:

Other Key Features of SocialPilot:

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

What Do SocialPilot Users Say?

I

Isobel S.

What I find to be most helpful with Social Pilot is how clear and straightforward it is to use. Despite the numerous features it posseses, it still manages to direct and lead you throughout. This is an upside personally, as I will have multiple posts, at multiple times on multiple social sites, so it helps me stay focused and I always know whats going on.

Source: G2

W

Whitney G.

I have been using SocialPilot for my company for almost five years. I have tried switching to other platforms during this time but have found that socialpilot is the only one that is consistent as far as does not time out continually causing my team to continually having to log back into all client accounts (which always happens at crazy times and on holidays), has a great support staff, makes regular updates to their platform and is very cost conscious to small business owners. I sould highly recommend.

Source: G2

Best Social Media Management Tool for:

Ratings:

4.5/5 (G2), 7.4/10 (TrustRadius), 4.6/5 (Capterra)

Apps:

Web version, Android and iOS apps

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube and Google Business Profile, Google Analytics

Agorapulse is one of the more user-friendly social media management softwares. It provides an integrated space for taking care of all the vital tasks regarding social media, i.e., scheduling, publishing, monitoring analytics, managing social inbox, and much more. It centralizes all of them for you to manage smoothly, saving you the time and effort of juggling multiple social media networks.

Scheduling with Agorapulse:

Getting started with Agorapulse isn’t much of a hassle. Like all other social media content management tools, Agorapulse offers advanced scheduling and publishing features. Some of these include the social calendar for mapping out your social media strategy and bulk scheduling to schedule upto 200 social posts in one go. The platform will support network-specific content customizations like first comments for Facebook, Instagram, and LinkedIn, Twitter threads, boost posting on Facebook, etc.

AI Capabilities:

Keeping up with trends, Agorapulse has now integrated AI capabilities, which save time for its users. In addition to generating posts on prompts, it can fine-tune manually written captions by tweaking the tone or changing their lengths. However, coming up with post or campaign ideas is not something the tool can do yet.

Smart Inbox:

The smart inbox in Agorapulse enables users to track and respond to replies, mentions, messages, comments, and more. You can prioritize them using filters and labels, responding efficiently, and strengthening community-building around your brand.

Social Performance Analytics:

Other features worth mentioning that show the data intelligence of the platform are monitoring and ROI. Together they provide a crystal clear idea of how your brand health is doing on social and what direction you have to take to improve it. Some of those metrics include ideal times to post, best-performing content, engagement volumes, public sentiment for your brand, competitor performance, hashtag and keyword monitoring, lead and sales monitoring with Google Analytics integration, and much more.

Affordability:

The pricing for one is within reasonable budgets as compared to some of Agorapulse’s alternatives. The plans, when billed annually, start from $49 for a single user, which seems to be a pocket-friendly figure. However, if you think about multi-user aspects, the cost becomes quite steep, so the platform is considered the best tool for individuals or entrepreneurs who are managing their own businesses’ social media handles.

Pricing:

Overall Verdict:

Agorapulse is a capable tool for social media management for entrepreneurs more than enterprises. Its main strength lies in collecting data related to brand image, social performance, and ROI monitoring. However, when it comes to content creation and scheduling, it still lacks easier customization options, content upload, and collaboration capabilities.

Best Social Media Management Tool for:

Ratings:

4.2/ 5 (G2), 8.3/10 (TrustRadius), 4.4/ 5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Pinterest, Threads, Google Business Profile

Hootsuite is a well-known name among social media management platforms, and rightly so. Among the first of its kind, it has developed itself into a complete suite to solve all your social media relayed woes, be it automating repetitive tasks or managing brand reputation.

Multiple Account Management:

First of all, the more features a tool has, the more complicated it seems, and Hootsuite is no different. The platform is not easy to grasp if you are delving into tools for managing social media for the first time. You can connect multiple accounts within the network and effectively monitor all its functional aspects, including creating posts, publishing, monitoring their performance, managing social ads, and engaging your audience.

Content Creation:

Like many of its alternatives, Hootsuite also has integrated artificial intelligence into its ranks, namely Owlywriter AI. This feature, rather than generating just captions, also gives you content ideas if you’re ever out of inspiration. Hootsuite also bolsters users with visual content support with Canva integration and an inbuilt stock image library. Other than this, the OG content organizer or the content calendar allows for a streamlined management of upcoming scheduled posts. You can create, edit, and reschedule a piece of content right from a single view.

Analytical Insights:

One of Hootsuite’s other noteworthy capabilities is facilitating users’ to amass data across multiple networks, analyzing it, and creating comprehensive reports. You will be able to monitor the performance of all your campaigns, be it organic campaigns or paid ads, and compare your stats to those of your competitors, which is one of the unique features of Hootsuite.

However, the tool’s analytics help strengthen the efficacy of users’ content publishing in multiple ways, one being recommendations of the best time to post for each social account separately. Another way would be reposting high-quality content. The analytics data shows the top-performing posts and OwlyWriter AI repurposes those posts so there are no repetitive posts from you, but you can keep publishing engaging content.

Advance Reports:

Businesses that want to gain more comprehensive and core insights can upgrade to Hootsuite’s advanced analytics. These reports contain factors like social media-driven website traffic, ROI, comparison of organic and paid campaigns, custom analytics metrics, and much more.

Social Monitoring:

We can’t leave out the monitoring capabilities in Hootsuite, which acts as a window into the internet to keep tabs on your brand’s reputation as well as trends in the industry. You can monitor topics, conversations, brand mentions, audience interests, and much more. The Hootsuite dashboard is comprised of Streams which allows users to keep tabs on and reply to comments and conversations in real-time.

Pricing:

Overall Verdict:

Hootsuite is a very capable tool with almost an overwhelming bundle of features and integrations. Other than managing all your social accounts from a single intuitive dashboard, it is capable of running paid advertising and tracking social ROI and conversions. But you need to be a social media professional to successfully use the mammoth of the management suite successfully.

Best Social Media Management Tool for:

Ratings:

4.3/5 (G2), 8.3/10 (TrustRadius), 4.5/5 (Capterra)

Apps:

Web, iOS, Android App, Chrome Browser Extension

Integrations:

Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Shopify, Threads, TikTok, Twitter / X, YouTube

If you are looking for social media tools that are a breeze to use but have all the important functionalities and are pocket-friendly, Buffer should definitely make your list. This platform, with its simple design, supports content creation, scheduling, automated publishing, analytics, and engagement. However, the surprising fact is that it also manages accounts from all the major social media networks, even Mastodon and Threads.

Content Creating and Scheduling:

As many other social media management apps, you can use Buffer to create posts, and customize for different social networks by simply toggling between them. This is further supported by its many content creation capabilities.

Buffer has its own version of a social media caption generator in the form of Buffer AI Assistant, a multi-purpose generative AI feature. So, as far as textual content is concerned, be it generating ideas, captions, repurposing content, or translating Buffer’s AI, you are covered. The hashtag manager too, facilitates users to create, save, reuse, and optimize groups of hashtags for particular social media networks.

Dashboard and Accessibility:

The recent revamp in Buffer now allows it to display content in any state right within its dashboard. This means you can readily access post ideas, drafts, scheduled posts, or pieces that are waiting for approval, all from the same space, which makes things easier for new users. You and your team can openly collaborate on the whole process of content creation. The only glitch here is that you can access team collaboration features in the platform’s higher plans. Categorization is another new quirk in Buffer. It also allows you to tag each and every piece of content you create and save within the tool, which in turn makes it easier to find from the haystack later.

Analytics and Reporting:

For social media analytics, you have Buffer Analyze, which is not available for the tool’s free plan. Once you upgrade, you will get a much better understanding of the results your efforts on social media are garnering. This includes the posts, impressions, engagement, the increase or decrease in your followers, and more. You can even see the type of content that is the most popular among your audience, bringing in the most engagement. And out of all this data, users can build custom reports, handpicking metrics that matter to them or their stakeholders need.

Engagament Monitoring:

Another one of Buffer’s big guns is its engagement feature, which allows users to keep an eye on all the incoming messages and comments from all the connected profiles. Its grid-like layout makes it easy to figure out which one of the connected social channels has a comment or message so they can proceed to reply to each and every one of them. The sentiment and label filter in the inbox helps in prioritizing them in the most relevant order.

Pricing:

Overall Verdict:

Buffer is a compact SMM tool that works very well for individuals and beginners in social media businesses as they don’t require advanced capabilities. The segregation of the platform into separate tools is unpopular among users as they need to pay extra to access in-depth analytics and manage their social inboxes.

Best Social Media Management Tool for:

Ratings:

4.4/5 (G2), 8.3/10 (TrustRadius), 4.4/5 (Capterra)

Apps:

Web, iOS, Android versions and Sprout Social Chrome Extension

Integrations:

Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok and YouTube

Sprout Social comes across as a smart platform to manage all your social media accounts, with features backed by artificial intelligence. Anyone might assume the robust platform might be complex to use, but the UI of Sprout Social is user-friendly as well as intuitive.

Managing Engagament and AI-Driven Prioritization:

The first set of features we would like to mention concerns its advanced engagement management capabilities. Sprout Social excels at facilitating social conversations, managing customer interactions, and engaging communities. One standout feature is the Smart Inbox, which consolidates messages from different social networks, enhancing your team’s responsiveness and engagement tracking.

With AI-powered message prioritization, you can ensure that the most critical messages are addressed first, optimizing our team’s efficiency. This goes miles in making your customer service timely and effective. However, some users might find the initial setup and customization of engagement tools a bit cumbersome.

Content Scheduling and Creative Integrations:

The scheduling feature in Sprout Social is robust, supporting multiple social networks and allowing users to plan and publish content across them all. The calendar view is particularly useful for visualizing the timing of posts. The Optimal Send Times tool, leveraging 16 weeks of audience data, was invaluable, pinpointing the best posting times to maximize engagement and reach. This feature alone boosted our content visibility considerably.

Other than this, the platform provides content suggestions, which is a huge help in times you are out of ideas. Sprout Social’s integration with Canva, Google Drive, and other resources lets you export visual assets to use within your posts without any hassle.

Collaborative Features:

As one of the social media management tools for larger teams, Sprout Social has custom collaborative workflows such as approval process and shared content calendar which allows users to create and efficiently manage their top-notch content strategy consistently.

Analytics and Strategic Insights:

Sprout Social provides detailed analytics and reporting capabilities that help in making informed strategic decisions. The analytics capability in Sprout Social can be divided into two levels, the first one being the default analytics included with every pricing plan. This includes reporting to the group, profile, and post-level. You can track data across platfroms for competitors, as well as paid and organic performances. A unique feature in Sprout Social is that its reports also include the internal performance of the team’s responsiveness in handling incoming messages.

Premium Analytics:

If we go beyond the basics, you will find the platform’s Premium Analytics offering so much more than the basic version. These tools let you pick from a plethora of available metrics, including the ones relevant to your business objectives, to create tailor-made reports.

In essence, Sprout Social’s premium features, which come at a cost, can deliver eye-opening insights about your brand health and into the online and social world virtually giving you data-driven social media strategy, ideally suited for those ready to delve deep into the metrics that drive online engagement.

Pricing:

Overall Verdict:

In essence, Sprout Social is a platform that is applauded for letting users access such deep-seated insights. Effective engagement is where Sprout Social outshines the competition. It is a tool suitable for efficient teamwork, but due to steep pricing on adding members, it becomes way out of reach for SMBs and individual business owners. Enterprises can afford to make full use of Sprout Social.

Best Social Media Management Tool for:

Ratings:

4.5/5 (G2), 4.9/5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, LinkedIn, X (Twitter), and YouTube

Lately has carved a niche for itself in the realm of social media management by leveraging artificial intelligence to repurpose existing content into fresh social media posts.

AI-Driven Content Repurposing:

This tool takes large text inputs like blogs, podcasts, even videos, and images, and reshapes them into an engaging, ready-to-publish array of social media posts, maintaining a consistent narrative that resonates across various platforms. And being one of the social media management softwares, it allows you to customize your content as you prefer and schedule it on connected accounts.

Content Customization and Scheduling:

The scheduling options available at your fingertips allow you to designate a time and day by yourself or go with the tool’s recommendations. You can even set up drip campaigns at desired times and frequencies. However, the scheduling dashboard of the tool looks slightly cluttered, so you might need to spend some time exploring the the lay of the land.

Lately’s AI also excels in generating automatic writing templates that adapt to the user’s brand voice, making content creation both efficient and personalized. This feature saves time and ensures brand consistency, which is crucial for maintaining a professional online presence.

Engagement Analytics:

In terms of analytics, Lately provides detailed reports on engagement metrics, allowing you to gauge the effectiveness of their content strategies at a glance. These insights help refine approaches and optimize social media outputs for better engagement. Word clouds are a distinctive feature in the tool which outlines the top performing keywords in regards to impressions and engagement.

Collaborative Content Management:

The platform also promotes team collaboration by allowing team members to contribute to content creation and curation. This means you can invite your employees to contribute, and control their access to perform certain actions. They can create posts or publish pre-approved content, extending the reach of your brand.

However, when compared to more established players, Lately may fall short in areas like direct competitor analysis, broader CRM integrations, and support for a wider range of social platforms. Its focus remains primarily on content management rather than comprehensive social media management, which might limit its utility for users looking for an all-in-one solution.

Despite these limitations, Lately is particularly beneficial for content-heavy organizations that aim to maximize the utility of their existing content while ensuring streamlined and coherent brand messaging across all digital platforms.

Pricing:

Overall Verdict:

Lately has social media content marketing at its core, and it is equipped with powerful AI that aligns with your brand’s voice to make sure all its generated content resonates with your audience. But the lack of certain advanced features does not qualify it as a complete social media management platform, but it can take care of much of your content needs.

Best Social Media Management Tool for:

Ratings:

4.6/5 (G2), 7.7/10 (TrustRadius), 4.7/5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Google Business Profile, Pinterest, YouTube, TikTok

Exploring eClincher revealed a robust platform tailored for intricate social media management, particularly excelling in engagement, analytics, and AI-driven functionalities. The platform integrates various elements seamlessly, enhancing user experience and operational efficiency.

Centralized Communication and Engagement Hub:

The unified inbox is a standout feature, centralizing interactions across different platforms into one dashboard. This not only simplifies engagement but also ensures no message is overlooked, which is crucial for maintaining a responsive brand presence. Sentiment analysis provides an edge to prioritizing the messages to respond first, which helps avert any unnecessary dissatisfaction among the audience. The real-time listening capabilities monitor social conversations, brand mentions, and keywords, allowing businesses to stay ahead in their engagement efforts.

Data-Driven Strategic Insights:

eClincher’s analytics are comprehensive, offering custom reports and real-time data that help decode audience behaviors and campaign effectiveness. The competitors’ insights will give you a clear vision of your performance in comparison and the benchmarks to achieve. This data-driven approach aids in fine-tuning your own marketing strategies, ensuring content resonates well with the target audience.

AI-Enhanced Functionalities:

AI functionalities in eClincher automate routine tasks like content scheduling and also assist in content curation, to predict the best content that coincides with your audience’s interests. The usage of AI extends to reputation management, where the tool efficiently tracks and responds to online reviews and feedback, which is crucial for maintaining a positive brand image. Furthermore, sentiment analysis, which is also powered by AI can figure out the opinions behind each interaction so you could craft your responses for them to be left on a positive note.

Local Business Support Tools:

For businesses operating in multiple locations, eClincher provides tools that manage and synchronize listing information, ensuring accuracy and consistency across directories—a key factor for local businesses to re main discoverable.

Despite its extensive features, eClincher may fall short in terms of integration with broader marketing and CRM platforms. Also for such a profound arsenal of competencies, eClincher falls short in being intuitive and takes some trial and error to master.

Pricing:

Overall Verdict:

In conclusion, eClincher is a potent tool for local businesses aiming to optimize their SEO listings and manage their online reputation all in one place. Along with all this users get to maintain their posting consistency and keep an eye on their competitors as well as social trends. However, less than user-friendly UI and the steep price of the higher, feature-loaded plans might dissuade users from it.

Best Social Media Management Tool for:

Ratings:

4.5/5 (G2), 9.3/10 (TrustRadius), 4.6/5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

TikTok, Instagram, Facebook, X (Twitter), LinkedIn, Google Business Profile, YouTube

Sendible is one of the most capable tools for managing multiple social media accounts at one place. It integrates with all the major networks and has a dynamic and intuitive UI design that is quite easy for users to get the hang of. Once you connect your social accounts and blogs you want to publish on using Sendible, it becomes apparent that the process of setting up requires no effort on your part.

Dynamic Scheduling and Post Customization:

Advanced scheduling and content creation capabilities are the most prominent features of the tool. The post-creation dashboard or smart compose box, with its streamlined design, allows for quick scheduling of posts across multiple platforms. These posts can be further customized for particular social media channels by selecting the accounts and toggling between them. Sendible comes up with the ideal time to post recommendations, which would probably bring maximum engagement. However, it’s up to you whether you want to set a custom time for scheduling or go with the platform’s given one. In the mobile app version of the tool, the content customization options become limited. Hence its best to use the web version for publishing better more tailored posts for different social media.

Efficient Bulk Operations and Smart Queues:

Bulk scheduling is another one of the advanced features in Sendible, which lets users create and schedule multitudes of posts. You can compose messages in bulk right inside the tool or upload your content in the form of a CSV file. Smart Queues is a convenient way to club all the posts under a certain category or campaign and automate their publishing with Sendible.

Creative Content Assistance with AI:

Sendible’s AI Assist enhances this process of content creation, coming up with well-crafted social media captions. There are two types of filters which will give you consistent and tailored captions. Whereas for assisting with visual content, Sendible has multiple integrations including Canva, Google Drive, Dropbox, Pexels and Giphy to create or import images and use them in your content.

Collaborative Workflow Management:

Team collaboration is another area where Sendible shines. First of all, the account admin has full control over how much of an access team members have in the workflow which prevents any confusion or mishaps. The platform facilitates effective teamwork through features like task assignments, calendar sharing and approval workflows, ensuring all tasks are taken care of while creating accountabiliity. This is especially useful in agency settings where multiple stakeholders are involved in content approval.

In-Depth Analytics and Reporting:

Analytics and custom reporting in Sendible offer deep insights into platform-wise performance as well as overall engagement report which covers all channels. Also you can build custom reports builders which would contain the data which you would want to track and show your shareholders. This data can be filtered for different time frames which shows us the trajectory of the results out content has been wielding. And if you want to go the extra mile, and monitor your website traffic due to your social media, Sendible allows you to connect to Google analytics to keep an eye on that as well.

White Label Solutions:

Surprisingly, despite the tools competencies revolving around publishing and reporting, its offers white label solutions offer a unique advantage by allowing businesses to brand the dashboard and reports as their own, which is a significant plus for agencies looking to impress clients with a customized experience.

The starting point in Sendible’s pricing is quite reasonable and comes with just enough allowances to be enough for individual users. However, if you want to onboard more users and connect and manage more accounts, upgrading is the only option.

Pricing:

Overall Verdict:

Sendible offers a powerful suite of tools for social media management, albeit with some gaps that might limit its appeal compared to other more comprehensive platforms. But if you are looking for proficient content creation and publishing capabilities along with creating branded reports on your performance, Sendible is one of the safest bets, be it small to medium businesses or agencies.

Best Social Media Management Tool for:

Ratings:

4.5/5 (G2), 8.4/10 (TrustRadius), 4.4/5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, Google Business Profile, Mastodon, Bluesky

Although it is named a social calendar, CoSchedule is far more than that. It’s extensive in its functionality, be it social media management, team collaboration, project management, over-all marketing strategy organizer, and so much more. If we went to talk about the whole marketing suite, we’d be stratying too far from the social media management competencies. Hence we have chosen to only discuss the social calendar of CoSchedule.

The tool boasts a free trial for its social calendar and its agency version so you can start by taking one of those. Once you have connected your social media accounts to the platform, you can start exploring.

Enhanced AI Social Assistance:

CoSchedule’s AI Social Assistant is not a simple post generator. It not only assists in crafting engaging posts but also optimizes them for better reach and interaction. With over 500 AI-generated prompts, CoSchedule supports creative campaign and ad copy development. These prompts help overcome creative challenges by offering a variety of content ideas that can be tailored to different audiences and objectives

You can use the pre-programmed prompts to create your content or give a custom prompt as detailed as you want. The availability of pre-designed templates has been invaluable, simplifying the creation of cohesive and professional-looking social campaigns. These templates cater to various types of posts, from promotional to informational, ensuring that you can maintain a consistent brand voice across all channels.

Campaign Structuring and Management:

The Social Campaigns feature in CoSchedule helps users group related social media messages into distinct campaigns. This organization aids in monitoring specific initiatives and their outcomes, making it easier to measure the effectiveness of different strategies.

Dynamic Calendar Dashboard:

The calendar dashboard is intuitive, allowing you to visualize our entire social strategy in one place and make adjustments with simple drag-and-drop actions, optimizing the content timeline efficiently. This calendar is crucial for teams looking to maintain a consistent posting schedule, allowing for adjustments on the fly, which is particularly beneficial during high-impact events or promotions. Even the content pieces which have been scheduled natively and not with CoSchedule appear on the calendar if you have that social account conneted to the tool.

ReQueue Automation:

CoSchedule’s ReQueue feature stands out by intelligently suggesting optimal times to repost evergreen top performing content, thereby maximizing our content’s lifespan and engagement without manual intervention. This automation has significantly reduces users’ workload and improves content publishing consistency.

Comprehensive Analytics and Reports:

The analytics and reporting capabilities of CoSchedule provide deep insights into our social media performance. Social engagement report provides insights into how well different content performs on social media, offering metrics on engagement and reach. Social campaign report allow users to assess the impact of specific marketing campaigns identifying successful elements in each of them. The Social Profile Report offers insights into the optimal times, days, and types of messages for each social media profile. This tailored approach helps marketers adjust their strategies to fit the unique audience of each platform, maximizing engagement and effectiveness.

These are just the social media management tools within CoSchedule which is just a fraction of what it can do. For such a repertoire, the cost more than reasonable enough for small businesses and smaller agencies to make a go at it. However, the undeniably steep learning curve is something to watch out for.

Pricing:

Overall Verdict:

CoSchedule’s Social Calendar provides all the tools necessary to plan, execute, and analyze social media activities effectively. Its ability to keep your publishing schedule full eliminates the need for worrying about posting consistency. However, the complicated looking calendar with its many filters and plethora of task and other cards can be confusing and difficult to pick apart.

Best Social Media Management Tool for:

Ratings:

4.6/5 (G2), 4.7/5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, X (Twitter), Google Business Profile, LinkedIn, TikTok, YouTube, Pinterest

Refreshingly, ContentStudio is one of the social media management tools which despite being equipped with multitudes of advanced features, manages to stay quite intuitive and user-friendly. The pricing too is affordable, making an apt solution for solo users and small businesses for centralizing the management of all their social media accounts. What makes it ideal for even agencies is that you can create and customize multiple workspaces for different brands or clients, with their accounts and logos.

Seamless Publishing Experience:

Starting off, the publishing tools were a breeze to get along with. Seeing everything neatly lined up on the interactive calendar makes planning a walk in the park and keeps the whole team perfectly in sync. You can create and tweak posts, optimizing it for each network it is to be scheduled for. When selecting the publishing slot, ContentStudio comes up with the ideal time for you to post and see good engagement.

AI Content Creation and Visual Assets:

The AI Assistant, with its snappy captions and spot-on image suggestions, it is a lifesaver on those days when our creativity tanks were running low. You can use it to generate multiple versions of the same post, enhancing pre-written content and more. The the best part of this is, this platform’s AI Assistant can create images from your text prompts so there are no limits to creativity you can implement in your content, all from the same app. ContentStudio also lends itself for you to access and store visual media assets. You can import stock images from Flickr, Pixabay, Imgur, and Giphy or stored ones from Google Drive or Dropbox and use them in you posts.

Comprehensive Analytical Insights:

ContentStudio’s analytics provide deep insights into the performance of your social media activities. You can track metrics such as engagement rates, follower growth, and post reach for each network separately or combine them and see the overall performance of your brand across channels. Competitor benchmarking is a vital part of the analytics to gauge your stats to that or your top competitors. Out of all this data, you can generate presentable white label reports and share them periodically with your stakeholders or download their PDF copy to show as your results.

Unified Inbox for Streamlined Engagement:

The unified inbox feature is another game changer, pulling in messages, comments, and mentions from all connected channels into one place. These conversations can be assigned to separate team members to monitor and respond to, proactively. This makes engaging with your audience a breeze, ensuring no message or query was left unanswered.

Content discovery and curation is a valuable asset in ContentStudio helping keep the posting schedule full of quality content. Staying current became less of a chore and more of an exciting daily discovery.

Pricing:

Overall Verdict:

ContentStudio wrapped up all the functions required my social media managers need into one neat package, making it a go-to toolkit for keeping our social media presence vibrant and engaging. From AI-powered content creation to sophisticated analytics and seamless integrations, make it exactly what is needed to keep a team and followers happy and engaged.

Best Social Media Management Tool for:

Ratings:

4.5/5 (G2), 8.6/10 (TrustRadius), 4.4/5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and X (Twitter)

Later can be called a complete social media management solution but take a closer look and you will see that it hosts a lot of Instagram-specific features. However, you can still make use of the platform to manage all your social media accounts from its integrated dashboard.

Publishing and Scheduling:

Later facilitates easy planning and scheduling of content across multiple platforms, including Instagram, Facebook, Pinterest, and more. With the ability to drag and drop media directly into a calendar, scheduling is simplified, allowing you to organize and automate the publication of posts at optimal times. This feature ensures consistent online presence without the need to manually post in real-time, which is particularly beneficial for maintaining engagement across different time zones​.

Visual Content Planning:

The Instagram Visual Planner tool allows you to curate your social media feeds aesthetically by arranging upcoming posts visually. This feature is especially crucial to have for Instagram marketing, where the visual layout of the feed impacts viewer engagement. You can drag and drop posts to see how they’ll look before they go live, ensuring your feed maintains a cohesive visual style. ​

Instagram Analytics:

Later offers comprehensive analytics tools that provide insights into post performance, hashtag effectiveness, and the best times to post based on audience engagement. These functionalities are available only for your Instagram account. These tools allow you to track and analyze how different content performs, enabling data-driven decisions to refine your social media strategy and improve engagement rates​.

Link in Bio Tool:

Later’s Link in Bio tool turns your profile into a gateway for traffic to blogs, online shops, or other external pages. This feature allows you to create a customizable landing page linked from your Instagram or TikTok bio, enhancing your ability to drive follower traffic to targeted destinations and effectively track and sales and ROI.

Influencer Marketing Platform:

Later’s influencer marketing platform enhances the way brands collaborate with influencers. By integrating this tool, businesses can easily identify and connect with influencers whose audiences align with their brand values and target demographics. The platform simplifies the process of managing influencer collaborations from initial outreach to final content approval and performance tracking. This feature is essential for brands looking to leverage the reach and authenticity of influencers to amplify their marketing campaigns.

Pricing:

Overall Verdict:

Later has evolved into a proficient tool for managing social media with AI powered caption generation and content creation capabilities. The Instagram specific features like visual planner and analytics are especially helpful but show the lack of the same for other platforms. Users who are keen on using Instagram to boost their business can definitely find value in Later as a management suite.

Best Social Media Management Tool for:

Ratings:

4.7/5 (G2), 9/10 (TrustRadius), 4.5/5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, Google Business profile, YouTube Tumblr

MavSocial offers a robust suite of features tailored for comprehensive social media management. It is one of the most diverse tools available within the said price range, making it ideal for small multi-locational businesses to manage and optimize their marketing efforts on social media.

Schedule and Automate:

MavSocial simplifies the scheduling and automation of posts across multiple social media platforms, enhancing efficiency and consistency in your social media strategy. This includes the ability to create strategic campaigns, automate evergreen content, and organize everything with a visual calendar. These tools help in maintaining a steady content flow, ensuring that posts reach your audience at optimal times

Engage:

The platform’s engagement tools consolidate all your social media interactions into a single inbox, making it easy to manage comments, messages, and brand mentions across different networks. This setup uses effective sentiment analysis for effective community management, and online reputation management. It also provides powerful social listening capabilities to monitor and engage with topics relevant to your brand.

Advertising:

MavSocial streamlines the creation and management of social media ads. You can easily set up, manage, and track ad campaigns on platforms like Facebook, Instagram, and LinkedIn from a single interface. This feature supports both boosted posts and dark ads, allowing for detailed performance tracking and audience targeting

Reports:

The reporting tools in MavSocial enable you to analyze and visualize key performance metrics across all your social media accounts. These insights help in understanding audience behavior, optimizing content strategy, and improving engagement rates. The platform offers various reporting features, including visual reports, ad performance tracking, and community management insights​

Collaboration Management:

Team collaboration is is streamlined in MavSocial by allowing you to set up team roles, assign tasks, and manage approvals across multiple brands and regions. This feature is particularly useful for large teams or agencies managing multiple client accounts, ensuring that workflows are streamlined and that all team members have appropriate access levels​

Content Curation and Asset Management:

Withtin this tool, you can discover, curate, and share content from various sources. The platform includes an RSS content manager, automation tools for publishing curated content, and access to millions of stock images. These features make it easy to keep your social feeds fresh and engaging​

MavSocial’s digital asset management system organizes all your media files in one place, supported by AI technology for optimal organization and retrieval. You can edit images directly within the platform, integrate with services like Google Drive, and analyze the performance of your assets to refine your content strategy further

Pricing:

Overall Verdict:

MavSocial covers all the important bases when it comes to complete social media management. From maintaining posting consistency, curating relevant content to running social advertisement, you can do it all within the tool’s dashboard. However, analytics and reporting capabilities leave something to be desired. Also, tracking conversions and sales is a bit difficult, considering its a tool for multi-locational franchises.

Best Social Media Management Tool for:

Ratings:

4.6/5 (G2), 9.2/10 (TrustRadius), 4.7/5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, X (formerly Twitter), LinkedIn, Instagram, Google Business Profile, YouTube, Pinterest, TikTok, and Mastodon

Zoho Social is a multi-purpose tool, aimed at businesses of different sizes and agencies managing multiple clients and their social media simultaneously. This is very clearly reflected in the tiered pricing plans they have set up for different user needs. The tool has a simple and straightforward design which makes it easy for any new user to navigate it.

Social Media Publishing and Calendar:

Zoho Social simplifies the process of creating, scheduling, and publishing custom posts across multiple social media channels. The calendar view of the tool allows you to see the entirety of your drafted and scheduled content where you can drag and drop cards to reorganize your posts.

The platform supports direct scheduling, making sure that you can set up unique publishing slots or assign it to pre-set schedules. Zoho Social’s SmartQ feature analyzes your audience’s past engagement to suggest the best times to post. This predictive scheduling helps in optimizing your content’s reach by timing posts when your audience is most active online.

Social Media Monitoring:

The platform offers robust monitoring tools that allow you to keep an eye on what’s being said about your brand across social networks. The live stream dashboard acts as an integrated social media feed across platforms, alerting you of incoming messages or any interaction audience has with your content. You can set up custom streams to track relevant keywords, hashtags, or even specific users. Messaging inbox makes it easy to be prompt about responding to messages as well as saves contact information of the people who sent you messages.

Analytics:

Zoho Social provides comprehensive analytics that offer insights into your social media performance. You can track engagement metrics, analyze the growth of your channels, and get detailed reports on how different content performs. This data helps in refining your strategy and making informed decisions to enhance your social media presence. However, the tool does not have the capability of show you performance related details across platforms. It is only possible to view analytics for specific platforms separately which makes it difficult to get the complete picture.

Collaboration Tools:

The platform supports team collaboration, allowing multiple users to manage social media tasks seamlessly. You can assign roles, manage permissions, and approve posts before they go live, making it easier to maintain a unified brand voice across all platforms.

Social Media Inbox:

Zoho Social consolidates all your social media interactions into one inbox, making it easier to manage communications. This unified approach ensures that no customer queries or interactions are missed, enhancing your responsiveness and engagement with your audience. You can assign particular conversations to your team members, labeling them on the basis of their priority. This streamlines your brand’s communication with the audience to a huge extent. Additionally, to quicken the pace of replying, you can use Zoho Social’s AI integration to automate responses to these incomingf messages.

Zia AI Integration:

Zoho Social integrates Zia, Zoho’s AI assistant, to provide advanced features like sentiment analysis and automated responses. Zia can suggest the optimal reply to user comments, helping to maintain active engagement without manual input for every interaction.

Pricing:

Overall Verdict:

At first glance Zoho Social comes across as a complete social media management suite which handles all major aspector social media-related tasks. The UI offered by the platform is also straightforward. The analytics section provides high level performance metrics and audience demographical information but fails to give in-depth understanding of brand health, conversions and social media ROI.

Best Social Media Management Tool for:

Ratings:

4.6/5 (G2), 8.3/10 (TrustRadius), 4.7/5 (Capterra)

Apps:

Web, iOS, and Android app versions

Integrations:

Facebook, X (Twitter), LinkedIn, Instagram, Google Business Profile, YouTube, Pinterest, TikTok

Loomly is a social media management solution which comes equipped with advanced functions for content creation, scheduling automation, performance analytics and more. Unlike other platforms, Loomly’s most basic plan allows two users to work with it, at quite a reasonable price at that.

Post Planning & Scheduling:

Social media scheduling is simplified with Loomly, with a user-friendly interface that allows you to preview, schedule, and auto-post across multiple channels. It includes a content calendar that provides daily post inspiration and allows for direct media uploads from Canva and Google Drive. You can perfect a self-written post copy with Post Optimization Tips which Loomly suggests to make the best version of it. You can add and edit images for social media posts right within Loomly using the image editor. This feature streamlines the process of planning and executing a content strategy, ensuring that you never miss a posting opportunity and always have fresh content ideas at your fingertips.

The content calendar further eases the process of managing queues of posts. Users can see a whole month’s worth of content with all its scheduling details and simply drag and drop them on different date and time slots. Agencies can create and maintain separate calendar views which show the content plan of only one client or brand, hence securing their confidentiality.

Collaboration & Approvals:

The platform supports an efficient collaboration environment where you can set up multi-level custom approval workflows. This system facilitates faster feedback cycles and helps keep the entire team aligned with real-time commenting capabilities and post history tracking. Users can even limit the access of team members to certain types of posts or accounts, which helps in It’s designed to speed up the review process and ensure that all content is up to standards before going live.

Selective sharing of data within a specific date range becomes quite simple with Loomly for simpler collaboration. Furthermore, you can get a whole month’s content approved in one go from relevant users in your team to ensure swifter delivery of perfect posts on your social media pages.

Campaign Management:

With Loomly, you can manage and organize your social media campaigns with ease. The tool allows you to categorize posts with labels, making it simple to filter and create content specific to different campaign needs. It also provides visual overviews of campaigns, helping you track and optimize performance based on real-time data.

And to see account-wose impact of your campaigns you can export PDF or CSV reports of your campaigns with your stakeholders.

Analytics & Reports:

The analytics features in Loomly give you rela-time and detailed insights into post performance, follower growth, and audience engagement. These tools use profile and post performance data to find what content works best and refine your strategies to boost overall social media effectiveness. Automatic reporting capabilities also make it easy to share results with stakeholders.

Community Management:

Loomly’s community management tools are designed to help you stay on top of all interactions within your social channels from a centralized dashboard. This includes managing comments, messages, and other engagements efficiently, ensuring that your community feels heard and engaged.

You can quicken response times by saving frequently used replies for later and taking bulk actions as well. Get notified about incoming messages and comments so they can acknowledged ASAP leading to strengthening a stronger sense of community.

Pricing:

Overall Verdict:

Loomly covers all the basic functionalities required to collaboratively create and publish content. Its collaborative calendars and segregated workspaces make it very convenient for professionals or agencies with multiple clients to manage everything neatly. However, the absence of in-depth analytical reach dont qualify it for ecommerce-based businesses to track their social media ROI.

Best Social Media Management Tool for:

Ratings:

3.9/5 (G2), 4.1/5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, X (Twitter), Google Business Profile, LinkedIn, Pinterest, TikTok, and YouTube

If you are looking for a social media management app which automates your publishing activities with minimum efforts, Post Planner is the perfect option for you. For the functionality it boasts of, Post Planner comes at a minimal price and is quite perfect for individual users.

Social Media Content Discovery:

Content curation is one of the highlights of Post Planner, empowering users to discover and share relevant content across various social media platforms. This means trending topics and popular content within specific niches are just a search away. This capability not only saves time in content discovery but also ensures that users consistently deliver valuable and engaging content to their audiences.

Social Media Design Tools:

Post Planner includes robust design tools tailored for creating visually compelling social media posts. These tools typically encompass an in-built image editor, equipped for optimizing image posts for different platforms and graphic design features optimized for different platforms. Marketers can customize visuals, add branding elements, and enhance post aesthetics without needing advanced design skills, enhancing engagement and brand identity. You can create graphics from Canva or use the thousands of available stock images at hand to create your posts.

Post Categories:

Organizing posts into categories within Post Planner facilitates strategic content planning and management. Users can categorize content based on themes, campaigns, or any other topic. These individual content buckets can act as separate posting queues, meaning you can schedule whole content buckets and the tool will keep publishing from them automatically. You can customize or add to these content queues and set the posting frequency and timing as per your content plan and the rest will be taken care of by the tool.

Social Post Composer and Scheduler:

The social post composer tool in Post Planner simplifies the process of creating and publishing content across multiple platforms. It offers a user-friendly interface where you can draft posts, insert multimedia content, and optimize text for engagement all with simple steps. The tool also allows you to save frequently used text pieces like hashtags, CTA, signatures, etc. which can be readily used while creating captions.

After creating your custom posts, you can directly schedule it or add it to any content queue. This capability ensures consistent content delivery at optimal times, even when marketers are offline. Advanced scheduling options may include recurring posts, and queue management, maximizing reach and engagement with minimal effort. Post Planner even letc users make full use of the evergreen content by allowing you to recycle it with just one click.

Social Analytics Performance Dashboard:

The analytics dashboard in Post Planner provides actionable insights into the engagement metrics from your published posts. Marketers can see and filter their posts analytics in ascending or descending order by likes, comments, shares, clicks, etc. across different platforms. You can also see the performance metrics on the basis of content queues which in turn help in evaluating campaign effectiveness, identifying top-performing content, and adjusting strategies based on real-time data, ultimately driving better ROI and campaign outcomes.

Post Planner allows customizing the time range for which you want to see the analytics for which can go back to 12 months.

Pricing:

Overall Verdict:

Post Planner has very focused spectrum of competencies, all of which work for maintaining consistent content publishing. The content queues scheduling and top-performing content recycling allows for effortless publishing to continue without the users having to constantly create posts. However, the tool lacks a lot of essential capabilities, in-depth advanced analytics, monitoring engagement, to name a few.

Best Social Media Management Tool for:

Ratings:

4.8/5 (G2), 9.9/10 (TrustRadius), 4.6/5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, BlueSky

SocialBee turns out to be one of the most versatile and intuitive social media management tools within this list which comes in different pricing tiers which suits not only solo business owners but also accommodate agencies with multitudes of clients. The tool has some surprisingly advanced features which its competitors have yet to adapt.

Content Creation:

SocialBee offers a robust system for organizing and scheduling social media content, making content creation more efficient. Users can create content categories to sort posts based on various criteria such as topics and formats. The tool also allows for recycling of evergreen content by creating multiple variations of the same post, which prevents your feed from being repetitive.

SocialBee further streamlines the content creation process by enabling users to generate text as well as visual content using its AI capabilities. Another source of never-ending content is the RSS feed which can be imported, repurposed and published as social media content. All these features take away all the worries out of the content creation process.

Social Media Publishing And AI-Powered Planning:

SocialBee’s social media publishing tool ensures that users post the right content at the right time. But to assist with this, the tool boasts an AI-powered Copilot. This feature creates full-fledged custom content publishing plans. These plans include platform suggestions, categories to be used and the perfect times to post all them. This maximizes the reach and impact of each post, ensuring that content is seen by the largest possible audience.

Despite all the AI-powered features, you can control what is being published on your socials. Setting up consistent evergreen post queues can create a healthy content mix for your feed and keep your audiences engaged throughout.

Interactive Engagement:

SocialBee’s social media engagement tools provide users with the means to interact with their audience effectively from a single dashboard. This feature is crucial for building and maintaining relationships with followers, as timely and relevant responses can significantly enhance audience engagement. SocialBee’s engagement tools allow users to monitor comments, messages, and brand mentions across various social media platforms, ensuring that no interaction goes unnoticed.

SocialBee’s engagement tools help users stay informed and respond promptly to their audience with the help of engagement boards. You can set up streams to monitor and reply to any type of ongoing communication. This feature also allows users to address any issues or concerns raised by their audience without any delay, improving overall customer satisfaction. Additionally, by engaging with their audience, users can gain valuable insights into their preferences and interests, informing future content creation strategies.

Social Media Collaboration:

SocialBee’s collaboration features facilitate seamless teamwork, allowing users to work effectively with their marketing team members, clients, or other collaborators. These workflows provide a platform for hassle-free communication of team members, while having control over who is granted access to what data. These features are particularly useful for larger teams or agencies managing multiple clients.

Users can create separate workspaces for different brands and clients, providing restricted access to members building smart workflows. Content creation and approval can also be a team-effort, making sure all published content meets quality standards.

Social Media Performance Analytics:

SocialBee’s analytics tools provide users with valuable insights into their social media performance. By monitoring various factors like audience demographics, content category metrics, top posts etc, users can gain a better understanding of what content resonates with their audience and make data-driven decisions to optimize their social media strategy. The tool’s analytics allow users to track engagement, reach, and other key performance indicators across different social media platforms.

By analyzing performance data of the top performing posts, users can identify trends and patterns, informing future content creation and scheduling decisions. SocialBee also suggests data-driven best times to post which often glean maximum engagement from the audience. This ensures that social media efforts are focused on activities that drive the most engagement and growth, leading to a more effective and efficient social media presence.

Pricing:

Overall Verdict:

SocialBee comes across as both, well-equipped and user-friendly, covering all the aspects of social media management with an added boost to smart AI integration. And with such a wide range of prices available, it fits the bill for a wide range of users. If we nit-pick the lackings of SocialBee, the tool does not have proper infrastructure to manage and monitor social media advertisement which is an important aspect of business. However, it works well enough for managing the organic front on social media platforms.

How to Choose The Best Social Media Management Softwares

The kind of social media management tool you should look for depends greatly on your business’s requirements, team size, and budget.

Most management apps for social media marketing offer similar features. However, the real differences lie in how well the features are built into the tool, the pricing structure, and how well the tool can adapt as your business grows.

Let’s take a look at the key factors to consider when choosing the right social media management platform:

1. Must-have Features

There are certain features that are must-haves in any social media management tool to help you efficiently manage all nine yards of your social media strategy.

• Multi-Platform Support: For a holistic social media presence, you need to be active on almost every major platform. However, managing them all can be challenging. That’s why when you invest in a social media tool, make sure it supports all the major social media networks, such as Facebook, Instagram, TikTok, Twitter, LinkedIn, and any other platforms where your brand or client has a presence.
• Powerful Scheduling: Social media scheduling functionality is the core feature of every social media management tool. Handling multiple social media accounts comes with the challenge of maintaining consistent posting across all platforms. By utilizing scheduling capabilities, you can plan and automate your social media posting, taking the burden off your shoulders.
• Content Calendar: A visual social media content calendar is necessary to organize and manage your social media posts and campaigns spread over weeks or months. Social media planner tools must have a calendar that lets you plan and publish your social media posts using a calendar view.
• Analytics and Reporting: Social media marketing is not just about posting content. You also need to continuously track how your posts are performing in order to make informed marketing decisions. Choose a social media management tool that provides you with real-time insights into your post performance. Additionally, look for the ability to easily share these insights with your stakeholders through well-crafted reports.
• Social Media Listening: Robust social media listening features enable you to track mentions of your brand across social media platforms. This helps you understand what your audience feels about your brand and allows you to engage in those conversations.
• AI Assistance: Lately, AI capabilities have become a common trait across every tech tool, and social media software are no different. Most of the tools we have discussed in this blog have integrated AI generation features to aid marketers in finding the best time to post or generate captions, hashtags, and images quickly. While ChatGPT drives the generative AI functionality in most of the tools, what you need to ensure is how well the tool has integrated AI inside the interface to make your daily AI social media content generation task easy.

Along with the basics, a tool having some special features also helps further your social media agenda. Here are some of the advanced features to look for:

• Image editing functions
• Hashtag suggestions
• Best time to post insights
• Social media ads management
• Bulk content scheduling
• First-comment scheduling
• Branded dashboards and custom reports
• Multiple file-type support

2. Team Size

It takes a dedicated team to manage social media marketing across multiple platforms. So, choose a tool with robust collaboration features to invite, coordinate, and manage your team members seamlessly.

But that’s not the case with everyone.

If you are a solopreneur or a small business owner whose social media marketing is limited to a few single channels and platforms, then your tool requirements will be completely different.

All you will need in a social media management tool are the key features like scheduling, analytics, and content curation. In this case, you can go for a simple plan of any tool or even try tools that offer free plans.

On the other hand, if you are a full-fledged marketer responsible for managing multiple accounts on different platforms, then you will definitely be working with a team. That’s when you require a tool with a subscription plan that can seamlessly accommodate your entire social media marketing team to enable effective collaboration.

Some of the key collaboration features you should look for in a social media management platform are:

• Assigning roles and permissions to different team members for publishing and inbox handling
• Content review and approval workflows involving Managers and Clients
• Centralized calendar view for the entire team to efficiently collaborate on upcoming social posts
• Seamless commenting features to facilitate feedback on draft content

3. Affordability

All the tools offer similar features but different pricing ranges, so you need to see why they justify their prices. Also, consider that the tool is not just an immediate fit for your budget but stays affordable when you scale as well.

Many a time, the segregation of pricing options of a social media managing tool is based on the number of accounts you can connect to it at once and the number of users accessing it.

So be sure to give forethought to how many social channels you need to manage at once and select the subscription accordingly.

4. Offering a Free Trial

A no-strings-attached free trial offers you the scope to of a test run for a product. Using the tool will give you actual insights no demo or tutorial would. This will make grasping whether it is a good fit for you or not much easier.

5. Customer Support

You need to buy a tool that has been known to provide excellent support, from onboarding to further query resolution. Consider a tool that offers comprehensive support through live chat, email, and phone, along with resources like tutorials and community forums.

6. Business Needs

The features offered by social media management tools are often focused on specific functions. If your brand is looking to monitor the audience opinion of them for the betterment of their PR then you will have to select a social media tool with ample listening capability, which facilitates communication management as well.

7. Scalability

This factor is in tandem with the previous point. If you are a growing business with an expanding team or an agency with a perpetual influx of clients, the software you select to manage all this needs to be scalable.

Get your facts straight about how accommodating the social media software is when it comes to adding more users to your team or increasing the number of accounts you manage. Usually, all of these alterations come with many added costs.

8. Performance Efficiency

People often neglect to find out whether a tool is performing as its meant to or not. Social media management tools depend on external APIs and third party tools to work efficiently. Now, if they have internal issues or are missing permissions, they will repeatedly malfunction. This results in repeated publishing fails, account disconnections and other errors.

Hence performance and user experience should be considered as an important factor while selecting a tool. You can refer to reliable sources for authentic user reviews which you tell you if others have faced this problems with the tool in question or not.

Why Should You Use Social Media Management Platforms?

You can definitely put a reminder and manually post on each social media profile of yours and maintain messy spreadsheets to capture the data to keep your progress in check.

But what if one fine day you have other priorities or have to take leave? None of us is available round the clock, with a surveillance lens on to capture the tiniest of trend shifts on social media.

Here’s why investing in a management software which can assist you is a step in the right direction.

1. Time Savior

An increasing number of businesses are turning to social media planners to automate their everyday tasks and focus on what matters most. You can plan your editorial calendar months in advance and be equipped with all your assets like videos, images, GIFs, etc.

2. Maximize ROI

They come in handy when you’re running multiple campaigns at the same time. You can also track whether your marketing campaigns are successful or not. So they help you massively maximize your ROI by revealing the real picture of your social media campaigns.

3. Branding & Awareness

A good social media presence can be a total game-changer when it comes to online reputation. Your customers will check them before considering you. With these marketing tools, you can create impressive profiles that can win you more customers for sure.

4. Engagement & Meaningful Interactions

Social media connects you with your followers and fans alike. You get to interact with them directly. But this can be a downside too. If you get too many messages and you fail to reply, then it creates a bad impression. And who wants that? Social Inboxes in these tools can save you here. They will gather all mentions and interactions that need your attention in one place so you can give prompt replies.