30+ Important YouTube Statistics That You Must Know in 2024

1. As of the third quarter of 2022, YouTube has over 2.7 billion monthly active users.
2. 54.4% of YouTube users are men, and 45.6% are female.
3. 12% of YouTube’s global audience aged 25-34 years old is male, and 9% is female.
4. 9% of the total audience was 35-44-year-old male users and 7.9% were female users of the same age.
5. An online survey conducted in May 2022 revealed that 96% of Gen Z users have a YouTube account, while 87% of Millennials are registered on the video platform.
6. YouTube is the world’s second-most visited website, with over 113 billion monthly visits.
7. There are localized versions of YouTube in 104 countries worldwide across 80 languages.
8. As of April 2022, India has the most prominent YouTube audience of 462 million, followed by the US with 239 million and Brazil with 144 million viewers.

YouTube Usage Stats

YouTube is still the hottest place to binge-watch videos.

The platform is a goldmine for marketers, with billions of people tuning in daily – especially Gen Z, who rely on YouTube for a good time and to boost their mood. And with a constant flow of fresh content, there’s always an opportunity to catch their eye.

Moreover, people are always on their phones these days, and a massive chunk of YouTube consumption happens on mobile. So, optimize your videos for mobile, and the traffic will follow your content crumbs.

While speaking about the traffic, you can’t ignore the US market – with so much traffic coming from there, it’s definitely worth considering as part of your strategy.

Take a look at the below statistics to understand the user behavior of the platform better.

1. On average, people watch over a billion hours of video and generate billions of views on YouTube daily.
2. For Gen Z, YouTube is the top relaxation and mood improvement platform.
3. Over 500 hours of new content are uploaded to YouTube every minute.
4. In November 2022, YouTube had approximately 98 billion visits from mobile users and 8 billion from desktop users.
5. 70% of YouTube watch time comes from mobile devices.
6. 16.4% of YouTube traffic originates from the United States.

YouTube Engagement Stats

The latest engagement statistics suggest that people avidly watch YouTube videos, so much that video watch time has grown by 270%. Do you think your video content has the potential to catch people’s attention?

It all lies in creating content that connects. The platform has seen double-digit growth in watch time for content that aligns with users’ interests. So, focus on identifying and creating content that resonates most with your target audience.

Embracing tutorials, how-to videos, and live video streaming can provide a unique and engaging way to connect with the audience.

Why?

Look at the below recent Youtube engagement statistics to find out.

1. In the past 12 months, video watch time has grown by 270%.
2. YouTube shorts now have 70 billion daily views.
3. Double-digit growth is seen in watch time for content that aligns with users’ interests.
4. 33% of internet users reported watching a “tutorial” or “how-to video.”
5. 30% of internet users have watched at least one live video stream weekly.
6. Over 1,000 years of watch time has been recorded for “shopping spree” videos in the past two years.
7. Watch time for “wildlife videos” increased by 40% last year.

YouTube Business Stats

There’s no doubt that with such a large and engaged audience, YouTube presents a massive opportunity for businesses to market their products and services.

But is that audience receptive to business content? You’d be glad to know that 84% of viewers have made a purchase from a brand after seeing it on the platform.

Moreover, shopping-related videos have become increasingly popular on the platform, with a growing number of watch times on “shopping spree” videos and a significant increase in the watch time of shopping videos with the word “sale” in the title.

Understand the business dynamic of YouTube better with the below Statistics.

1. Nielsen reports that in 2022, YouTube accounted for 8.7% of total TV usage, surpassing other streaming platforms such as Netflix, Hulu, and Prime Video.
2. 40% of shoppers have reported purchasing products that they discovered on YouTube.
3. 70% of viewers have made a purchase from a brand after seeing it on the platform.
4. Over 70% of viewers say that YouTube makes them more aware of new brands.
5. Compared to other platforms, YouTube is used by viewers 4x more frequently to research brands, goods, and services.
6. The watch time of shopping videos with the word “sale” in the title has increased by 400% in the past year.
7. Most YouTube channels earn $6 per 1000 video views.

YouTube Ads Stats

Despite the 8% decrease in YouTube’s advertising revenue in Q4 2022, the platform still has the potential to reach a massive 2.56 billion users globally.

This presents a tremendous opportunity for businesses to reach a vast audience and drive their marketing efforts forward.

The platform becomes more important if your target audience is younger. YouTube is dominated by males aged 25 to 34. If your target audience falls within this age group, then there’s no better platform to advertise on.

Understand the YouTube advertising statistics better with the insights given below.

1. In the fourth quarter of 2022, YouTube’s worldwide advertising revenue amounted to $7.96 billion, which is an 8% decrease from the previous year.
2. In Q4 2023, YouTube’s worldwide advertising revenues were 9.2 billion U.S. dollars.
3. YouTube ads have the potential to reach 2.56 billion users globally.
4. The biggest demographic on YouTube is Millennials aged 28-43, accounting for 25.5% of the platform’s user base.
5. India has the largest advertising audience on YouTube, estimated at 462 million.