60+ Incredible TikTok Statistics You Must Know in 2024

1. TikTok has 1.582 billion monthly active users worldwide.
2. TikTok is now available in more than 200 countries.
3. 70% of TikTok’s population worldwide are between the ages of 18 and 34.
4. As of April 2024, Indonesia had the most TikTok users (127.5 million), followed by the U.S. (121.5 million) and Brazil (101.8 million).
5. As of April 2024, TikTok usage was highest among adults aged 18-24 at 36.2%, followed by 25-34 year-olds at 33.9%, and then 35-44 year-olds at 15.8%.
6. 45.7% of TikTok’s global users are female, and 54.3% are male.
7. Males in the age group of 25-34 account for a 19.3% share of TikTok’s audience, while females of the same age add up to approximately 14.6%.
8. 60% of TikTok users GenZ.

TikTok Usage Statistics

TikTok is loved by people of all age groups. Most TikTok users spend almost an hour daily on the app, while the ones in the age group of 4-15 years spend an average of 91 minutes at one go.

Videos are the backbone of TikTok’s content strategy, as more than 100 billion videos are viewed monthly. Each of these videos also has a hashtag to boost reach and engagement.

As per key TikTok stats, 87.3% of the videos have at least a hashtag. Check out a few TikTok statistics to get some idea of the user interaction

1. As of Q3 in 2023, android users spend 34 hours per month on TikTok.
2. The majority of people use TikTok to find funny/entertaining content.
3. TikTok has 120.5 million monthly and 30.8 million daily active users via iOS.
4. TikTok has 15.54 million daily active users and 30 million monthly active users via Android.
5. The average user opens TikTok 20 times per day.
6. Average US children spend 1 hour 53 minutes daily on the app.
7. According to eMarketer, 61.3% of the Gen Z population in the US access TikTok on a monthly basis.
8. The U.S. users alone spend almost 55.8 minutes daily on TikTok.
9. According to TikTok, they generate 212.7 billion average monthly video views.
10. Over 34% of TikTokers shoot daily.
11. 90% of all TikTok users access the app on a daily basis.
12. 68% of TikTok users watch someone else’s video.
13. 55% of TikTok users upload their own videos.
14. 41% of users have uploaded their reactions to other videos on TikTok.
15. 87.3% of videos have at least one hashtag.

TikTok Engagement Statistics

TikTok has introduced features that help brands in creating engagement and hype quite easily. The most popular TikTok content categories have over 1 billion views.

Another thing to note here is the TikTok users’ love for micro-influencers. The engaged and dedicated audience helped micro-influencers rack up a whopping 18% engagement on average as compared to Instagram which only racks only 3.86%.

Discover more of such TikTok statistics to leverage the engagement benefits of the platform.

1. In the last year, more than 1 billion videos have been viewed every day on the app.
2. 64% of Tik Tok users have tried face filters or lenses.
3. Some 35% of TikTok users have participated in a hashtag challenge.
4. The average engagement rate on TikTok is 5.95%
5. 90% of TikTok users open the app multiple times.
6. 43% of users have taken part in duets.
7. The most viewed content category was “Entertainment” on TikTok, having a whopping 535 billion hashtag overall views.
8. The hashtag “#fyp” is the most used hashtag with 55.4 trillion views as of January 2024.
9. 90% of TikTok users reported that sound is an essential aspect of the TikTok experience.
10. 63% of engaged TikTok users claim to have liked a video in the last month.
11. 54% of engaged TikTok users claim to have commented on somebody else’s video.
12. According to Upfluence, micro and mega influencers on TikTok had an engagement rate of 17.96% and 4.96%, respectively.

TikTok Business Statistics

TikTok has had enough business opportunities for individuals and brands alike. Last year, TikTok rolled out multiple shopping features to empower social commerce on the platform.

And it worked, as TikTok buyers in the US increased by 72.3%, reaching a total of 23.7 million.

TikTok’s live features stand out as one of the best formats to increase brand awareness and grow sales. Users on Tiktok love to catch their favorite brands live. A TikTok study reveals that 50% of TikTok users have bought something after watching TikTok LIVE.

Are you using TikTok? You should because brands are actively present on the platform, posting 3-4 posts on average weekly.

Here are some of the eye-opening TikTok statistics on the platform’s contribution to businesses.

1. Consumer spending on TikTok surpassed $10 billion globally by the end of 2023.
2. TikTok buyers in the US increased by 72.3%, reaching a total of 23.7 million.
3. 79% of all TikTok revenue now comes from China.
4. TikTok generated more than $303 million in China from iOS, 65 million from the U.S. and $29 million in Japan via the Apple App Store as revenue in the last quarter of 2023.
5. TikTok influencers with 2.5 million followers charge around $800 per post.
6. Bytedance, TikTok’s parent company, has seen a huge surge of 50% YoY grown in 2023 as compare to 2022. It went from $80 billion to $120 billion.
7. Brands post an average of 3-4 posts weekly.
8. 50% of TikTok users have bought something after watching TikTok LIVE.
9. 1 in 3 Tiktok live users considers TikTok their go-to place to connect with brands.

TikTok Ads Insights

The fact that you can go viral overnight has pushed most brands to go for TikTok ads. Businesses are ready to pay $50,000 per day for a brand takeover with 5 million impressions guaranteed on TikTok. Why?

Overall, TikTok advertising is more expensive compared to advertising on Facebook or Instagram. But they are effective in driving better end results. 61% of TikTokers mentioned that they tend to buy from brands they see advertised on the platform.

Take branded hashtag challenges into consideration for once. 90% of branded hashtag challenges generate  2.5 to 5x ROAS.

Look at more of these TikTok stats to strategize your ads on the platform effectively.

1. In 2023, TikTok’s revenue from advertising saw an increase of 67% year over year, reaching a total of $16.1 billion.
2. TikTok has an ad reach of roughly over 1.5 billion people as of April 2024.
3. TikTok offers five advertising tiers aimed at big brands. One of which, a branded hashtag challenge, reportedly costs $150,000 per day.
4. TikTok ads reach 17.9% of all internet users aged 18+.
5. 63% of All Successful TikTok Ads Communicate Their Message Right Away.
6. Partnering with creators boosts view-through rates by 193%.
7. TikTok Ads reach 25% of Female Gen Z users and 17.9% of male Gen Z users.
8. TikTok’s ad revenue is greater than Snapchat and Twitter combined.
9. A brand takeover can cost anywhere from $50K to $100K daily, with 5 million impressions guaranteed on TikTok.
10. With TikTok video ads, you can send users to a landing page, an app page, or your website.
11. 90% of branded hashtag challenges generate 2.5 to 5X ROI on ad spend.
12. Challenges with hashtags cost brands $100,000+ on TikTok.
13. TikTok ads start at $10 per 1000 views with a $500 minimum per campaign.
14. 61% of TikTokers mentioned that they tend to buy from brands they see advertised, and 63% consider themselves brand-conscious.
15. Brands are currently buying TikTok’s in-feed ads for $10 per impression with a $6,000 minimum campaign spend.
16. Brands create 3.7% of the content on TikTok.
17. 33% of customers respond better when ads refer to them directly on TikTok.
18. 50% of ads have emotional messages.