Part 1: Social Media Marketing and the Digital Transformation
Episode Summary:
In part one of this two-part episode, we’re joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence’. Neal discusses the change in the digital marketing landscape, how it’s shaping the trajectory of social media marketing, and how companies and agencies can now engage with disruption.
Key Takeaways:
- Collaboration is at the heart of the media age of influence. Influence should be gained through collaboration with consumers, workers, and niche-based influencers to build relationships that will sustain your influence as a business, brand, or agency
- Companies aren’t getting effective results from their influencer marketing because they don’t have their fundamental social media infrastructure in place. They try to do everything or be everywhere. Instead, they should first be choosing which channel is most appropriate for their brand plan and finding ways to best leverage current relationships
- Publishing user-generated content where your customers are talking about you and having positive experiences with your product or service may be quite beneficial. This does not happen without first prioritising the development of relationships with other people, because social media is more than just a platform for sharing content; it is fundamentally a platform for making valuable connections and building relationships
- It is more effective to use influencers who are already familiar with, like, and trust your brand. When you only work with influencers that have a lot of followers but little niche-based knowledge, you risk losing the authenticity and authority you need to influence others and stand out
Part 2: Influencer Marketing and The Digital Transformation
Episode Summary:
In part two of this two-part episode, we’re joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence’. Neal discusses influencer marketing as a powerful approach for a new brand to compete effectively on social media. He further highlights the numerous opportunities for influencers to monetize their content creation expertise while assisting brands in their growth and social media’s favorable inclination toward short-form video.
Key Takeaways:
- As a new business with a new product, an intelligent way to promote your product is to ‘gift’ it to an influencer, who will then spread the news to their audience in the most effective way possible. It’s far superior to paying for a social media advertisement that would only reach a cold audience
- With the digital revolution occurring with digital assets such as NFTs, brands have more options to better engage prospects
- Over the last two years, one of the biggest developments in influencer marketing has been how businesses are paying influencers not just for amplification of their content but also for content creation because influencers are fantastic content creators
- The current social media algorithm favors short-form video content, as it’s become popular on TikTok, Instagram, and even Pinterest (idea pins). Brands that want to stay relevant need to find new and innovative ways to use these content formats
- Companies may tap into the global talent pool through platforms like Upwork and Fiverr to locate talented individuals to assist with digital marketing management
