Part 1: How Digital Marketing is Changing with Sujan Patel
Episode Summary:
In part one of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake, and MD at Ramp Ventures. Sujan talks about how much has changed in digital marketing over the last two decades. He explains how the introduction of new advertising channels such as social media, influencer marketing, and remarketing have saturated the market and made it more competitive, and why a cohesive approach, such as laser targeting, is vital for a new brand to succeed.
Key Takeaways:
- A lot has changed in the digital marketing landscape, and there are now more channels and more ways to target buyers at different stages of the buying process, making it more competitive, saturated, and expensive. The implication is that small brands cannot rely on luck to succeed in their marketing efforts.
- With the compounding nature of emerging channels like TikTok, Snapchat, and influencer marketing, execution has become substantially more challenging. Small brands now require a cohesive plan if they want to see returns from their efforts.
- Laser-targeting can reduce the risk of wasting money and effort by allowing businesses to focus on what makes their brands amazing, as well as helping businesses identify their ideal audience, then target their message to that audience.
- Content marketing is pivotal for brands to win long-term influence and brand reputation.
Part 2: How Content Marketing is Reshaping Digital Marketing with Sujan Patel
Episode Summary:
In the second part of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake and MD at Ramp Ventures. Sujan explains how to leverage content for social media marketing, and discusses how to achieve repeated success with marketing strategy by recognizing the differences between various marketing channels. He shares the significance of personal branding in acquiring prospects and talent for brand growth. Finally, Sujan emphasizes the importance of repetition in developing long-term brand influence.
Key Takeaways:
- Three ways to gain traction from content
- Content should be search engine optimized.
- Content should be shareable on social media.
- Use influencers to promote content.
- The way to win is to find strategies that have depth and flexibility around what you can do outside of the conventional approaches.
- A healthy business culture is essential to attracting and keeping great talent and loyal customers. When you have a fantastic workplace culture and amazing testimonials, people will not only want to work for you, but buy from you too — your staff is, in effect, recruiting for you.
- You do not need the user to visit your website to gain influence; instead, you can gain influence by leaving lasting impressions across social media channels by targeting tailored content to those channels.
