In the ever-evolving world of social media, businesses strive to make a significant impact and win over followers. With numerous social media platforms to choose from, brands must play their best cards on each channel.
However, juggling multiple social media accounts can be daunting, even for well-coordinated teams. Most of the time and effort goes into deciding what to post and where leaving little room for strategy.
Thankfully, the solution lies in social media management tools that automate these processes. One such powerful tool is Sendible, offering robust features for effective social media management. However, for those seeking more flexibility in pricing and scalability, we’ve curated the top 11 Sender alternatives for companies of all sizes.
Make an informed decision to boost your social media prowess and elevate your brand in the dynamic landscape of 2024. These alternatives are tailored to cater to your specific needs, allowing you to manage multiple channels effortlessly and maximize your social media impact.
How we analyze and select these Sendible Alternatives:
Our process of curating a list of relevant tools involves thorough research and evaluation. Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience. Curated by seasoned professionals, these tools empower marketers with valuable insights to make informed decisions and scale their businesses.
Let’s explore the best matches for your brand and witness the transformation!
Best for:
Professionals, Small teams, Small-medium businesses, and Enterprises.
About Hootsuite
An established name in the social media marketing sphere, Hootsuite is an excellent Sendible alternative, packed with some useful features. With Hootsuite, you can easily schedule, publish, monitor, and analyze your social media activities. It enables social media marketers to manage all their activities from one aggregated dashboard.
The collaborative aspects of the software make it suitable for marketing agencies along with bigger brands and organizations to work with it.
However, users report that connections between Hootsuite and some social media networks frequently drop. Also its advanced functionalities come at a premium price, which may pose a challenge for smaller businesses and individual marketers.
Pricing:
Hootsuite offers five pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.
Key Features:
- Scheduling and Publishing: Hootsuite allows you to effortlessly plan, craft, and schedule social media posts for automatic publication at specified dates and times.
- Engage with Customers: Utilize the social inbox to monitor, respond, and interact with followers, and even automate responses with AI chatbots.
- Social Listening: Stay attuned to online trends and monitor brand mentions, keywords, and hashtags to gauge public sentiment about your brand.
- Social Media Ads: Manage Facebook, Instagram, and LinkedIn ad campaigns within Hootsuite’s intuitive dashboard.
- Analytics: Access comprehensive analytics data from connected profiles across various platforms, conveniently displayed in a centralized dashboard.
- Team Collaboration: Collaborate effortlessly with your team and involve clients with clearly defined roles, ensuring smooth and efficient teamwork.
- AI Writer: Use the AI-powered writing tool to streamline the creation of engaging social media post captions for faster and more effective content generation.
We went through a hundred user reviews for Hootsuite, gathered from trusted review platforms like G2 and Capterra. After carefully analyzing each of them in respect to all the features of the tool, we have gathered these insights.
Pros
- According to 58.44% of the opinions, advanced scheduling made it easy for people to readily plan and post their content promptly and consistently. This saved a lot of their time.
- Two out of every three users find the post-presentation feature very useful which gives them the preview of the posts they create with Hootsuite before publishing it.
- Hootsuite analytics allows competitor analysis, which proved to be invaluable for 18.20% of users to get insights about their position in the market.
- 16.67% of the total reviews point out that having the ability to grant selective access control and permissions to their team members and clients makes for better collaborations and leads to fewer errors in their workflow.
- Some of the customers like the ability Hootsuite gives to customize their tool interface with their own branding, creating a unique experience for them.
Cons
- 88.90% of Hootsuite users have regularly encountered bugs and faced errors while publishing content through the tool.
- The customization abilities for content creation in Hootsuite have some scope for improvement, especially visual content editing features. 24.24% people have asked for more advanced functions for this so they can better edit their content within the app itself.
- Nearly 15% of people were unsatisfied with Hootsuite’s inability to export detailed reports with minutely granular data.
- When it came to organizing the Hootsuite inbox, many users said that managing and categorizing a high volume of messages became very difficult for them.
- A 100% majority believe that Hootsuite is not able to deliver value for money and charges exaggerated prices. This leads to the tool being unaffordable for medium and small businesses.
A somewhat lesser-known alternative to Sendible is Brandwatch — a complete social media management platform for larger enterprises. It goes beyond all the usual social media marketing and listening features, enabling better social customer experience management.
Companies using this platform can deliver more personalized brand experiences across the social web. Content can be created, managed, scheduled, and published using Brandwatch’s various tools, including an all-in-one campaign calendar that displays scheduled posts and content for multiple campaigns all in one place.
The scheduled content can be previewed and published across multiple social media channels. Approval workflows can be set up to ensure that content meets the desired quality standards before publishing.
It has an appealing interface that’s intuitive to use as well. You can detect your followers’ profiles across multiple social media platforms and document a clear history of your interactions and engagement with them.
However, it’s substantially pricey for small-to-medium-sized businesses and agencies, especially compared to other cheaper solutions that can provide some of the basic functionalities for almost a fraction of the price. It is also reportedly a bit unstable, and its analytics measuring system can be a little tricky to use.
Best for:
Mid-sized businesses, mid-sized agencies, and some enterprise brands.
About Agorapulse
Another social media platform that mainly caters businesses who need deeper insights and analytics tools in addition to basic scheduling and management is Agorapulse. Agorapulse presents a rich array of publishing capabilities that streamline everyday social media management tasks. This allows users to redirect their attention toward pivotal activities such as audience interaction and content performance analysis.
The tool has an intuitive design and is an easy-to-use platform. That being said, you can’t bulk schedule images with posts. The tool is lacking in terms of client management and doesn’t integrate with Pinterest. The basic “small business” plan is rather expensive for the features on offer and only has email support.
Pricing:
Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $49 to $149 for managing 10 social profiles.
Key Features:
- Perfecting Content Posts: Agorapulse allows you to create posts with precision, optimizing them for maximum impact before scheduling.
- Continuous Social Monitoring: Stay consistently updated on brand mentions and industry discussions, ensuring timely engagement with your audience.
- Detailed Performance Reporting:Access valuable insights into the performance of all your posts, enabling you to refine your content strategy effectively.
- Unified Social Inbox: Manage and organize conversations from various platforms in one unified inbox, simplifying your response efforts.
- Efficient AI-Enhanced Writing: Boost your efficiency with Agorapulse’s AI writing assistant, quickly generating imaginative ideas and captivating captions for your content.
After thoroughly reviewing a multitude of user testimonials about Agorapulse, gathered from reputable platforms like G2 and Capterra, we meticulously scrutinized each one, taking into account every aspect of the tool. Based on this comprehensive analysis, we’ve aggregated the following insights.
Pros
- The content library makes storing content ideas and using them for later stages effective and 7 out of 10 people found it helpful.
- A significant number of users appreciated the streamlined process and ease of creating different types of posts.
- 66% of users say the tool’s content tagging and categorization abilities make the content categorizing and publishing balanced.
- 80% of users feel bulk uploading and scheduling content makes their daily routine hassle-free without any back and forth.
- Three-quarters of users find that data visualization, through charts and graphs, enhances readability and understanding of the provided information.
Cons
- 27.08% of the users were not convinced of the overall publishing capabilities of the tool.
- Nearly 63.16% of users faced issues related to the display and formatting of images/videos and were dissatisfied with the overall features.
- A majority of users (80%) said the tool was costly and not affordable for them.
- According to the opinion of some users, 5.26% to be exact, content recycling features need a lot of improvisation to be more user-friendly.
- A minimum of 50% of the users said the tool was ineffective in gathering the competitor analysis data.
A popular social media management platform in the game for a while, Sprout Social is a reliable Sendible alternative for all the basic components of social media marketing: scheduling and publishing, tracking engagement, reporting, and analytics, paid promotions, and social listening.
It also boasts review management using which you can monitor and manage reviews across Facebook, Google My Business, and TripAdvisor. Sprout’s all-in-one social inbox combines every message, alert, and action from all your profiles into a single, filterable stream.
However, with the Standard plan starting at $249 per user per month, it’s simply too expensive for small businesses and startups. Other competing platforms neatly cover nearly all features, and numerous users report that Sprout Social’s customer support isn’t as helpful as you’d expect.
Loomly is a fast-growing brand and content management platform that empowers marketing teams to collaborate, publish, and measure content effectively.
Apart from scheduling, Loomly helps with post ideas based on Twitter Trends, RSS feeds, and date-related events. It automatically generates posts and ad previews before you hit publish. It also offers a collaborative review and approval workflow with end-to-end post and ad history.
Moreover, Loomly’s Analytics lets you measure your posts’ performance in real-time once published. You can then quickly identify which topics and content types your audience is most engaged in, and use this for further content planning.
While it’s a great cost-effective alternative to Sendible (with the Base plan at $35 per month), it lacks some crucial features such as social media monitoring and brand tracking, which are necessary to social media success.
Another feature-rich Sendible alternative, Fanbooster, is an all-in-one social media management platform with nearly every feature a social media manager needs — post scheduling, social listening, sophisticated analytics, custom reporting, and more.
Its analytics capabilities extend to business reviews, website site performance, and blogs. It is full of useful reporting covering every aspect of your social profiles, comparing network performance, and giving insights into your social media efforts’ business impact.
You can also enable notifications and receive detailed daily and weekly reports. Apart from a strong focus on analytics, it has comprehensive social listening tools to find hashtags and influencers, and a smart inbox for all your social messages gathered into one location.
Compared to most competing platforms, it is an affordable option but is less user-friendly, and lacks competition tracking, bulk scheduling, and client management capabilities. See how SocialPilot is a practical, more intuitive, and affordable alternative to Fanbooster.
eClincher is a powerful social media management platform that’s packed with features and a strong support team. It integrates with nearly every social channel, including Pinterest and Google My Business, and has a competitive pricing plan for companies and agencies of every size.
Its main features include scheduling posts, publishing automation, engagement with social inbox and live social feeds, content curation, keywords, hashtags monitoring, competitor analysis, analytics dashboard and reports, mobile app, and 24/7 live support.
Agencies can manage multiple clients with a single eClincher account. Its Auto Post queues feature is a great way to automatically recycle content allowing users to maintain an active social media presence without requiring a constant stream of fresh new content and constant scheduling.
The platform boasts a live analytics dashboard connected with Google Analytics accounts, giving users real-time insights into follower trends, brand mentions, post’s performance, website traffic, referral domains, and more.
Users can customize the dashboard to show the most interesting data, and posts that have performed well can be re-posted directly from within the analytics view.
However, nearly all users report that the UI is not user-friendly and looks confusing. It is not a platform suitable for beginners.
An extremely cost-effective and elegant alternative to Sendible is Post Planner. It’s an established social media tool that’s all about skyrocketing your social media engagement.
Its recommendation engine sources top-performing content across the web, simplifying content curation. Alternatively, you can search the database to add any Facebook page, Twitter account, Instagram hashtag, or blog (RSS feed).
Post Planner helps you plan the perfect time for posting with a custom publishing calendar and recycle top-performing content with the click of a button. It also has a simple but powerful dashboard to manage all posts in one central location. You can edit your posts on the fly and make decisions considering the performance metrics that matter.
The plan starts at $5 per month for Single and goes up to $239 per month for Enterprise. Post Planner is almost a perfect Sendible alternative if you’re on a tight budget and don’t need advanced features like social listening.
A social media management platform specifically designed for B2B, Oktopost is a serious contender for B2B companies wanting to grow their social media presence on LinkedIn, Twitter, Facebook, and YouTube.
It pushes social media data to your marketing automation software (Marketo, Pardot, HubSpot, etc.) so you can improve the way you nurture, score, and attribute leads.
The platform has an employee advocacy feature wherein any content sent via main business profiles appears on a unique leaderboard (a gamification element) for employees in the company to promote via their personal accounts, thus increasing reach and engagement. This helps humanize corporate voice on social media while positioning employees as thought leaders.
Besides this, Oktopost has essential features such as social scheduling, publishing, listening, analytics, and reporting. It has a neat editorial calendar that gives a comprehensive view of all social publishing activities across multiple teams, campaigns, and networks, and you can easily edit posts and rearrange their time slots within an intuitive drag-and-drop interface.
And a unified social inbox helps streamline social customer service. All in all, if you’re a B2B company, Oktopost is undoubtedly one of the alternatives to sendible worth checking out.
Later is a befitting Sendible alternative you can use if your main focus is on visual marketing on social media. It supports platforms like Instagram, Pinterest, Facebook, Twitter, LinkedIn, and TikTok.
Unlike other social media tools, you need to upload the image first and then type out your post, which is uploaded to the library. This approach is not suitable if you want to share a text post.
You can add notes and labels, as well as a Star to any image you want to highlight. It also keeps track of any previous times you’ve used a specific media. You can further sort your images by Label or Star, media usage, media type, and the time frame you uploaded them. Later also suggests hashtags to match with your post.
While the tool has loads of Instagram-only features, it might not be the best bet if you want to encompass every social media for a dynamic presence.
Over to You
So there you have it, the complete list of top Sendible alternatives. While making the final call, test them in terms of usability and learning curve. You surely wouldn’t want your team members to spend more time getting used to the tool and be overwhelmed with its workflow.
Out of all the tools, SocialPilot is one of the beginner-friendly tools which is both affordable and feature-rich. Take your free trial of this perfect social media management tool to put your social media marketing tasks on autopilot.
Frequently Asked Questions
Why use Sendible?
Sendible is a social media marketing tool that can schedule posts for multiple accounts. You can use it to monitor your competitors, engage with more followers, and analyze every post performance. But this tool can be a bit pricey for agencies.
Can Sendible post to Instagram?
Yes, Sendible can post to Instagram. It supports 5 other platforms apart from Instagram, which are Facebook, Twitter, LinkedIn, Pinterest, and Google My Business.
What are top Sendible alternatives?
Some of the top alternatives are:
- SocialPilot
- Hootsuite
- Falcon.io
- Agorapulse
- Sprout Social
- Loomly
- Social Report
- eClincher
- Post Planner
- Oktopost
- Later
Which social media tool is best for an agency?
SocialPilot is the best tool for the agency. It has white-label report services and team collaboration features that make onboarding clients and creating reports easier. You can use the tool to manage your presence on more than 8 social media platforms.
What are some social media tasks you can automate with tools?
Some of the social media tasks that can be automated with tools are:
- Curate content
- Reports and analytics
- Scheduling posts at best times
- Team collaboration
SocialPilot
SocialPilot is an affordable (yet fully-featured) alternative to Sendible for end-to-end social media management.
The platform offers a centralized way to manage various social media accounts and intuitive publishing across the channels simultaneously.
Its chief features include useful analytics and reporting, bulk scheduling, team collaboration, and client management. It enables users to easily assign tasks and review their team’s work while bringing multiple clients into the platform separately for easier campaign management.
The platform’s interface is extremely easy to navigate. Plus, it supports more social media platforms than Sendible, URL shortening from Rebrandly, Sniply, and Bitly (Sendible only supports Bitly).
So, at nearly half the price of Sendible, with more features and better customer support, SocialPilot is one of the best alternatives to sendible without compromises.