Overview
What Is Loomly Used For?
Loomly is a social media management tool that provides comprehensive solutions to businesses and agencies to take care of many of their social media-related tasks and requirements.
Like any other effective tool, Loomly also supports every major social media platform. It even integrates Snapchat, one of the prominent up-and-coming social platforms for marketing.
This enables users to create, schedule and publish social media posts in multiple formats. They can also customize their content, so every post sent out is tailored for each platform. It also offers a range of other features to help you create and manage your social media content.
For example, it includes a built-in post-ideas library with thousands of ideas for different industries and categories. It also has a collaboration feature that allows you to invite team members or clients to review and approve your content before it’s published.
What Is Hootsuite Used For?
Hootsuite is a social media management tool adept at handling numerous social media accounts from multiple platforms, all from one integrated dashboard. It’s the complete solution for agencies and businesses, small or large, to scale their social media marketing game from all fronts.
It is one of the first of its kind and has been considered the market leader till now. Being a dynamic software, Hootsuite keeps updating its features according to the needs of its users and the ever-changing social media platforms.
It integrates all the major social media platforms, including Instagram, Facebook, Tiktok, Twitter, Youtube, Pinterest, Linkedin, Google business, and even WhatsApp.
Hootsuite has an extensive dashboard from which users can monitor all the activities of the pages they choose to connect to it. One can even react and reply to comments and messages from the same space on the tool. So it eliminates goring to different native platforms as most activities are taken care of from Hootsuite only.
Best Suitable for
Hootsuite
Start with $149
Professional Teams, Small business, Enterprises
Loomly
Start with $42
Agency, Small Business
SocialPilot
Start with $30
SMBs, Agencies, Multi-Location Brands
At a glance
Even though Hootsuite is way more familiar and has been in the industry for far longer, Loomly’s overall rating by users is higher than that of Hootsuite.
Be it the set-up method or the ease of use, Loomly is ahead of Hootsuite in each of them, according to the audience, who rated the former tool way higher than the latter.
It is a well-known fact in the industry that Hootsuite’s customer support is lacking. Hence Loomly is ahead in the user’s view in this compared to other Loomly alternatives.
Have a look at the table detailing the user ratings for all the vital criteria of Loomly and Hootsuite, along with SocialPilot, for a better perspective.
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Hootsuite |
Loomly |
SocialPilot |
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|---|---|---|---|
| Number of Reviews | 3781 | 1261 | 741 |
| Overall Star Rating | |||
| Ease of Use | |||
| Quality of Support | |||
| Ease of Setup | |||
| Learn More | Learn More | 14 Days Trial |
Quick Comparison
Now, let’s go through some vital factors and essential features one needs to consider to make a successful comparison of the two tools.
Hootsuite costs a hefty amount as a monthly fee but supports a lot lesser in regards to social accounts and number of users as compared to Loomly which charges nearly half of the former tool.
Also, Hootsuite and Loomly support all the major social media platforms except for a few differences. Loomly integrates Snapchat, but Hootsuite doesn’t. However, if you subscribe to the add-on in the enterprise plan of Hootsuite, you get a WhatsApp integration, which is impossible with any other Hootsuite alternatives.
Note: It is interesting that despite costing a fraction of what Hootsuite or Loomly cost, SocialPilot provides nearly the same features. It lets 6 team members work together, which is more than what Hootsuite allows.
Let us look at the important features one by one to make an effective comparison of Loomly vs Hootsuite, along with SocialPilot, for added reference.
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Hootsuite |
Loomly |
SocialPilot |
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|---|---|---|---|
| Can't Miss to Compare | |||
| Minimum Pricing | $149/Month | $42/Month | $30/Month |
| Number of Accounts | 35 | 10 | 10 |
| Number of Team Members | 5 | 2 | 2 |
| Number of Posts that Can Be Scheduled | Unlimited | Unlimited | Unlimited |
| Core Capabilities | |||
| Scheduling & Publishing |
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| Analytics |
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| Inbox |
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| Collaboration |
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| Competitor Tracking |
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| Whitelabel |
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| Localization | English, French, German, Italian, Portuguese, Spanish | English | German, English, French, Portuguese, Spanish |
| Support | Email, Chat, Tweet for Support | Email, FAQs, Chat, Knowledge Base | Email, Chat, Social Media, Phone |
| Learn More | Learn More | 14 Days Trial | |
Reviews
Positive
- With Hootsuite, you can effortlessly manage and schedule posts on multiple social networks in one place, saving your time and increasing your social media productivity.
- Hootsuite's content planner is extremely easy to use and provides a clear view of the planned content, making it a more user-friendly experience.
- Hootsuite has a feature that helps you import and schedule reports on a weekly and monthly basis. These reports can be customized as well.
Negative
- Hootsuite has a limitation of size for uploading, due to which you can't schedule large files such as animations.
- Though Hootsuite provides a tagging option so that you can tag content, placing it in a specific category. Content that has already been posted can not be tagged. So, if you forget to tag content before it's published, that campaign's insights will be incorrect.
- While using Hootsuite for posting images on Facebook and Instagram, there can be instances where non-square images may get cut off, leading to a loss of visual impact. This is a limitation of Hootsuite is a factor to consider when scheduling your posts.
Positive
- Loomly's efficient labeling system enables easy retrieval of past posts by topic, enabling quick reposting or modification for new purposes.
- The user-friendly calendar makes it simple to rearrange scheduled posts, facilitating quick rescheduling and adjustment of pre-planned social media content.
- Integration with Zapier allows one to plan on Trello and automatically import posts into Loomly.
Negative
- It lacks the ability to copy and paste post structures, which can be time-consuming for users who want to replicate a post with minor changes.
- The color-coded dots on the calendar, which help distinguish between scheduled posts and drafts, are small, and the colors are similar. This can be problematic, especially for drafts that still need approval, and a more visible tagging system would be helpful.
- Instagram posting on Loomly can be troublesome as it requires manual posting when someone is tagged, which can be time-consuming and lead to delays.
Positive
- You get a social media calendar screen in SocialPilot, which gives a bird-eye view of all the scheduled content as well as create and schedule new content from. You can also change the publishing time and date of any queued posts right from the calendar and reschedule it.
- You can upload and schedule up to 500 posts at once using SocialPilot through its handy bulk import feature. These can be link posts, text, or even image posts to any of the platforms which SocialPilot supports.
- Users get to see how each and every post would look on the social platform it is meant for even before it is published. The newly designed SocialPilot dashboard generates a preview of the post with all the content and customizations, before scheduling it. This gives insights as to how the customer would see the post content.
Negative
- Users can post directly using their Instagram business account, but they will get mobile reminders in case of a personal account. This is a common issue on all social media management platforms since there is no available API for Instagram personal accounts.
- Users have reported that accounts may occasionally become disconnected, resulting in failed scheduled posts. However, it is a simple process to reconnect the account and reschedule the post, as all posts get saved.
- SocialPilot does not have a color coding feature which simplifies the interface and makes it easier to navigate.SocialPilot does not have a color coding feature which simplifies the interface and makes it easier to navigate.
Pricing
As mentioned earlier, Hootsuite and Loomly have very different price points. Where Hootsuite has three paid plans and one customizable one, Loomly has four solid plans and a personalized one.
Hootsuite costs a monthly fee of $739 to let 5 users connect 35 social accounts, but unlimited posts can be scheduled from them. Under Loomly’s Premium plan, a team of 30 can connect up to 50 social media accounts and schedule an unlimited number of posts, all for $359 per month.
Note: Despite being an industry leader, Hootsuite allows almost the same number of accounts and team members as SocialPilot but charges nearly four times as much per month, which makes SocialPilot the best Hootsuite alternative.
Let’s check out each pricing plan for both, alongside SocialPilot to analyze which of them is worth it.
|
Hootsuite |
Loomly |
SocialPilot |
|---|---|---|
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Professional
$149/per month
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Basic
$42/per month
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Professional
$30/per month
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Small Team
$399/per month
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Standard
$80/per month
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Small Team
$50/per month
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Enterprise
Custom
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Advanced
$175/per month
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Agency
$100/per month
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Premium
$369/per month
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Agency+
$200/per month
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Enterprise
Custom
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30 Days Free Trial
Credit Card Required
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15 Days Free Trial
No Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Learn More | Learn More | Start Your free Trial |
In-depth Publishing and Scheduling Capability Comparison
Scheduling and publishing are the primary features of all social media management tools. So let us quickly compare the basics of these features to weigh Loomly and Hootsuite and see which one comes out on top.
Both tools possess the same basic features, but there are some disparities if we dig a little deeper. Hootsuite lacks URL shorteners and a browser extension, whereas Loomly does not have Canva integration, a helpful feature many users need.
However, the surprising thing is that both of these efficient tools do not allow users to schedule first comments on Facebook and LinkedIn posts which has become a trending demand from social media marketing pros.
Note: SocialPilot allows people to add first comments along with their posts to be scheduled on Facebook, LinkedIn, and Instagram, whereas the other two tools in question here do not.
Now, let’s compare the scheduling and publishing features of these tools, along with SocialPilot, for a clearer vision.
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Hootsuite |
Loomly |
SocialPilot |
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|---|---|---|---|
| Smart & Advanced Queueing |
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| Customize Post for Each Platform |
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| Post Preview |
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| Canva Integration |
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| Unsplash Integration |
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| Slack Integration |
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| URL Shortener |
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| Visual Post Support (Image, Video, GIF) |
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| UTM Parameters |
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| Cloud Storage |
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| Hashtag Suggestions |
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| Advance Publishing Capabilities | |||
| Save Draft Posts |
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| AI Assistant |
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| Watermark on Images |
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| Bulk Scheduling |
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| Content Curation |
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| Auto publishing from RSS |
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| Social media calendar |
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| Mobile App |
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| Browser Extension |
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| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
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| Support Album Posts |
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| Support Carousel Posts |
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| Alternate Text on Image |
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| Support Facebook First Comment |
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| Audience Targeting |
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| Boost Post Scheduling |
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| Support Mention and Hashtags |
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| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
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| Support Mention and Hashtags |
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| Support Multiple Image Posts |
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| Threads Scheduling |
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| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
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| Story Scheduling |
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| Tag Profiles on Images |
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| Location Tagging |
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| Support Instagram First Comment |
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| Instagram Grid |
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| Advance LinkedIn Publishing Capabilities | |||
| Audience Targeting |
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| Support LinkedIn First Comment |
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| Advance YouTube Publishing Capabilities | |||
| #shorts Scheduling |
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| Mention of Other Youtube Accounts |
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| Learn More | Learn More | 14 Days Trial | |
In-depth Analytics Capability Comparison
Analytics is the roadmap for any professional marketer to gauge how their social media marketing strategy is working out. So we must address those features while comparing Loomly and Hootsuite.
In the case of all the robust analytical capabilities, Hootsuite and Loomly are pretty evenly matched. However, when it comes to reporting, Loomly lacks by a bit as it does not have a custom report builder.
Here’s a bird’s-eye view of all the main analytics and reporting capabilities comparing them along with SocialPilot.
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Hootsuite |
Loomly |
SocialPilot |
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| Whitelabel Downloadable Report in PDF Format |
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| Email PDF Report to Client |
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| Auto Schedule Report with Team and Client |
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| Custom Report Builder |
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| Learn More | Learn More | 14 Days Trial |
In-depth Inbox/Listening Capability Comparison
If you want to keep up with all the engagement on all the social media platforms, you must have robust listening features in your social media management. So let us see which one takes the cake in this category, Hootsuite or Loomly.
It is a well-known fact that Hootsuite has excellent listening capabilities, which are boosted by its Streams dashboard, which functions as its social inbox. But it does not let you reply to visitors’ posts on your pages. But Loomly lacks real-time listening capabilities as well as reacting to reviews and queries.
Note: SocialPilot allows users real-time listening as well as reply to Facebook reviews and comments from one integrated dashboard.
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Hootsuite |
Loomly |
SocialPilot |
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| Can Reply Message |
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| Can Reply Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Real-Time Social Listening |
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| Learn More | Learn More | 14 Days Trial |
In-depth Social Media Collaboration Capability Comparison
When businesses or agencies are handling their social media marketing, there is a whole set of activities that entail the involvement of many. A good social media management tool should have the capacity to enable the easy collaboration of a whole team.
Be it Loomly or Hootsuite, both tools have efficient team and client onboarding collaboration capabilities to boast of making them suitable for their target clientele.
Here are all the specifics of the collaboration features for both the tools for you to make an informed judgment between the two as well as SocialPilot to get a better understanding of an ideal tool.
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Hootsuite |
Loomly |
SocialPilot |
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| Free Unlimited Client Onboarding |
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| Per Post Multi-User Collaboration |
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| Access Management |
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| Content Approval Workflow |
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| Learn More | Learn More | 14 Days Trial |
