Overview
What Is Loomly Used For?
Loomly is a social media management tool that assists brands, businesses, and agencies in all the undertakings involving marketing on social platforms, simple and achievable, is what Loomly does.
Where tools are becoming more and more complicated and loaded with features, Loomly, with its neat and comprehensive interface, makes marketers’ work less stressful. Users can connect multiple social accounts to the tool and take care of all the postings from one integrated platform.
Marketers are inclined towards this tool as it costs comparatively less than many Loomly alternatives. Also, Loomly supports all the major social platforms, including Facebook, Google BusinessProfile, Instagram, Linkedin, Twitter, Youtube, Tiktok, Pinterest, and even the up-and-coming Snapchat.
Loomly is also used to preplan and schedule posts, access data on audience preferences and post-performance, manage all the audience engagement, and much more.
What is Agorapulse used for?
Agorapulse is a well-known social media management platform primarily used for scheduling posts on different social media channels simultaneously ahead of time. Agencies and businesses use it to automate social media marketing activities.
The tool has multiple functionalities across all the platforms it supports, including Facebook, Google Business Profile, Instagram, Linkedin, Twitter, Youtube, and Tiktok. You can plan your whole content calendar on Agorapulse, make the posts from scratch, and schedule them in bulk to be published at your chosen time.
Agorapulse is commended for its USP feature, the social inbox. The listening capabilities in this tool are pretty impressive and help users manage all the engagement with the audience and monitor keywords over the internet from the same space. This differentiates it from Agorapulse alternatives in the users’ eyes.
Its range of functions combined with reasonable pricing makes Agorapulse a logical choice for social media marketers.
Best Suitable for
Loomly
Start with $42
Agency, Small Business
Agorapulse
Start with $69
Agency, Small Business, Enterprise
SocialPilot
Start with $30
SMBs, Agencies, Multi-Location Brands
At a Glance
After the target clientele, we are taking a quick look at the opinions of the users who have already given both tools a fair try.
A very noticeable pattern emerges when we go through the scores given by the people, Agorapulse vs Loomly. In the overall ratings, Loomly is in the lead, albeit beating Agorapulse by a small margin. But this slight lead by Loomly persists as it scores higher than Agorapulse in the setup method, ease of use, and quality of support as well.
Here are all the average ratings given by the users, comparing Loomly vs Agorapulse.
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Loomly |
Agorapulse |
SocialPilot |
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|---|---|---|---|
| Number of Reviews | 1261 | 865 | 741 |
| Overall Star Rating | |||
| Ease of Use | |||
| Quality of Support | |||
| Ease of Setup | |||
| Learn More | Learn More | 14 Days Trial |
Quick Comparison
Now, we will talk about all the vital features of both social media tools, which users must note before deciding on either one of them.
The pricing models of Loomly and Agorapulse are different. While the former charges users a certain amount to allow a fixed number of users to use an account, the latter charges for every team member who is onboarded. Loomly supports all the social channels Agorapulse does except Pinterest and Snapchat, which are included only in Loomly’s repertoire.
The primary capabilities of social media management are all the same in both contenders, but their strengths differ. Where users can keep a keen eye on industry trends and competitors with Agorapulse’s robust listening feature, it lacks the branded experience white label solutions can provide to clients, which only Loomly has.
Regarding global reach, it’s easier with Agorapulse because it is available in many foreign languages, but Loomly is limited to only English.
Note: Despite being at a higher price point, Agorapulse does not provide users with white-label solutions, which is vital for agencies to give customized service to their clients. SocialPilot, however, does have the functionality at a much lower rate. This makes the latter a preferred Agorapulse alternative for agencies.
Here is a tabular view comparing all the primary social media management characters, Agorapulse vs Loomly, with SocialPilot as added reference.
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Loomly |
Agorapulse |
SocialPilot |
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|---|---|---|---|
| Can't Miss to Compare | |||
| Minimum Pricing | $42/Month | $69/Month | $30/Month |
| Number of Accounts | 10 | 10 | 10 |
| Number of Team Members | 2 | 1 | 2 |
| Number of Posts that Can Be Scheduled | Unlimited | Unlimited | Unlimited |
| Core Capabilities | |||
| Scheduling & Publishing |
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| Analytics |
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| Inbox |
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| Collaboration |
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| Competitor Tracking |
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| Whitelabel |
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| Localization | English | German, English, French, Portuguese, Spanish | German, English, French, Portuguese, Spanish |
| Support | Email, FAQs, Chat, Knowledge Base | Priority Email & Chat Support | Email, Chat, Social Media, Phone |
| Learn More | Learn More | 14 Days Trial | |
Reviews
Positive
- The tool's platform-specific customization feature allows tailored posts to be created and optimized for each social media platform, resulting in higher engagement and reach.
- The user-friendly calendar makes it simple to rearrange scheduled posts, facilitating quick rescheduling and adjustment of pre-planned social media content.
- Loomly's approval process enables quick content review and approval or suggesting edits, reducing the time and effort required for back-and-forth collaboration.
Negative
- Loomly lacks a feature to toggle between grouped and ungrouped posts on the calendar, leading to inconvenience for users who have to manually ungroup posts frequently.
- It lacks the ability to copy and paste post structures, which can be time-consuming for users who want to replicate a post with minor changes.
- Loomly's analytics are limited in their insights and only provide basic information. This makes it challenging for users to evaluate the effectiveness of their social media strategies and make informed decisions.
Positive
- Agorapulse is easy to use and navigate. The calendar view allows you to view all items in one place, making it convenient for planning your tasks efficiently.
- Agorapulse is known to provide great customer service. The support team offers prompt and helpful assistance, leaving customers with a positive experience.
- The flexibility provided by Agorapulse in managing comments allows users to respond to comments quickly and efficiently, as well as like or block unwanted comments, which helps maintain a positive online presence.
Negative
- The lack of control over linking images and URLs in Agorapulse can be a drawback for users, as the URL is automatically linked to the thumbnail image and cannot be separated.
- The price of the reporting add-ons in Agorapulse can be a significant burden for users who require advanced reporting capabilities. This can make it an expensive investment for businesses with limited budgets,
- In Agorapulse, there is no way to re-distribute a post once its sent, making it difficult for users to make changes or corrections to their content after it's published.
Positive
- You get a social media calendar screen in SocialPilot, which gives a bird-eye view of all the scheduled content as well as create and schedule new content from. You can also change the publishing time and date of any queued posts right from the calendar and reschedule it.
- SocialPilot's interface is easy to use. Unlike other tools, it doesn't require a learning curve hence users get used to it pretty quickly.
- Users get to see how each and every post would look on the social platform it is meant for even before it is published. The newly designed SocialPilot dashboard generates a preview of the post with all the content and customizations, before scheduling it. This gives insights as to how the customer would see the post content.
Negative
- Although the Bitly integration is convenient, you'd like to see all these features built natively within SocialPilot or have automated workflows that create UTM links for all campaigns and other variables.
- Some users have reported receiving error messages with scheduled posts. However, they acknowledge that this issue is not unique to SocialPilot and is also present in other social posting platforms. It is simply a minor inconvenience at times.
- Users have expressed a desire for the ability to add music from platforms such as Instagram and TikTok to their reels. However, this limitation is not exclusive to SocialPilot and is also present in many other scheduling platforms.
Pricing
This comparison will only be helpful to any reader if we discuss the pricing plans of Agorapulse vs Loomly. So let us dive into it and see which tool makes it more worthwhile for its users.
As mentioned earlier, the pricing models of both tools are different. Loomly has five paid plans. Its agency-leveled plan charges a one-time fee of $359 and allows 30 users to use work from the same account. Also, 50 social accounts can be connected to one Loomly account, and an unlimited number of posts can be scheduled from it. On the other hand, Agorapulse costs $149 to allow a single user to connect 15 social accounts. For more users to be added, users have to pay extra for Agorapulse.
Whether Loomly is a better option or Agorapulse can only be answered depending on the user’s needs.
Note: Where Loomly costs $359 to allow users to manage up to 50 social accounts, SocialPilot does the same for $200. This makes the latter a very cost-effective option for smaller businesses.
Every paid plan is listed side by side for you to weigh against each other. We have also included SocialPilot’s cost for a clearer picture.
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Loomly |
Agorapulse |
SocialPilot |
|---|---|---|
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Basic
$42/per month
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Standard
$69/per month
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Professional
$30/per month
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Standard
$80/per month
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Professional
$99/per month
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Small Team
$50/per month
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Advanced
$175/per month
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Advanced
$149/per month
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Agency
$100/per month
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Premium
$369/per month
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Enterprise
Custom
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Agency+
$200/per month
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Enterprise
Custom
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15 Days Free Trial
No Credit Card Required
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30 Days Free Trial
No Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Learn More | Learn More | Start Your free Trial |
In-depth Scheduling and Publishing Capabilities Comparison
Social media scheduling is the most popular feature of the tools in question, and users demand versatile capabilities from them. So we’ll take a look at the scheduling and publishing features.
Both tools have more than adequate functions when it comes to content publishing with smart queueing, platform-specific customizations, visual content support, cloud storage, in-app integrations, and much more.
But there are some notable differences as well. Agorapulse lacks the ability to publish Facebook reels and carousel posts. Loomly, on the other hand, does not possess the feature of location tagging for Twitter.
However, both tools cannot schedule first comments along with posts on Facebook and LinkedIn, which is a smart way to optimize social media posts. Marketers use the first comment to add more detail and hashtags to their posts without overcrowding the actual post.
Note: SocialPilot allows users to schedule posts along with first comments on Facebook, LinkedIn, and Instagram, which neither Loomly nor Agorapulse does.
Here’s a detailed comparison of all the primary and advanced scheduling features of Agorapulse and Loomly along with SocialPilot.
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Loomly |
Agorapulse |
SocialPilot |
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|---|---|---|---|
| Smart & Advanced Queueing |
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| Customize Post for Each Platform |
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| Post Preview |
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| Canva Integration |
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| Unsplash Integration |
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| Slack Integration |
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| URL Shortener |
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| Visual Post Support (Image, Video, GIF) |
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| UTM Parameters |
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| Cloud Storage |
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| Hashtag Suggestions |
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| Advance Publishing Capabilities | |||
| Save Draft Posts |
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| AI Assistant |
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| Watermark on Images |
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| Bulk Scheduling |
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| Content Curation |
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| Auto publishing from RSS |
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| Social media calendar |
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| Mobile App |
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| Browser Extension |
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| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
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| Support Album Posts |
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| Support Carousel Posts |
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| Alternate Text on Image |
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| Support Facebook First Comment |
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| Audience Targeting |
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| Boost Post Scheduling |
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| Support Mention and Hashtags |
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| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
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| Support Mention and Hashtags |
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| Support Multiple Image Posts |
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| Threads Scheduling |
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| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
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| Story Scheduling |
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| Tag Profiles on Images |
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| Location Tagging |
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| Support Instagram First Comment |
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| Instagram Grid |
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| Advance LinkedIn Publishing Capabilities | |||
| Audience Targeting |
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| Support LinkedIn First Comment |
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| Advance YouTube Publishing Capabilities | |||
| #shorts Scheduling |
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| Mention of Other Youtube Accounts |
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| Learn More | Learn More | 14 Days Trial | |
In-depth Analytics Capability Comparison
Analytics is the backbone of any social media marketing strategy. So in this section, we will weigh the analytics features of these tools to see which one performs better.
There is little difference in the analytical capabilities of both tools. They provide data for business pages as well as post performances of every platform they support. They generate comprehensive reports which can be downloaded in PDF formats and sent to all the concerned stakeholders.
Here is a simple comparison of all the analytics and reporting capabilities of Agorapulse and Loomly, along with SocialPilot, for added reference.
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Loomly |
Agorapulse |
SocialPilot |
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|---|---|---|---|
| Whitelabel Downloadable Report in PDF Format |
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| Email PDF Report to Client |
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| Auto Schedule Report with Team and Client |
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| Custom Report Builder |
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| Learn More | Learn More | 14 Days Trial |
In-depth Inbox/Listening Capability Comparison
Listening capabilities are essential if you want to handle all the audience’s engagement proactively. So now we’ll see how Loomly and Agorapulse are faring in this regard.
Both tools have functional social inboxes which can be used to reply to DMs. Loomly, however, is not capable of real-time listening. And neither Loomly nor Agorapulse enables users to respond to reviews or queries.
However, listening features are much more robust in Agorapulse than in Loomly.
Note: SocialPilot’s dedicated social inbox lets users monitor reviews and ratings given to their pages from Google Business profile and Facebook. They can even respond to them from the tool’s dashboard itself.
Here, we will compare Loomly vs Agorapulse in terms of their listening capabilities, along with SocialPilot.
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Loomly |
Agorapulse |
SocialPilot |
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|---|---|---|---|
| Can Reply Message |
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| Can Reply Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Real-Time Social Listening |
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| Learn More | Learn More | 14 Days Trial |
In-depth Social Media Collaboration Capability Comparison
Social Media Management tools such as these have to have some collaborative workflows to be useful for social media marketing teams. So last but not least, we will go over the same for our contenders, Loomly and Agorapulse.
Loomly has a large limit for onboarding team members, and so does Agorapulse. Also, there is no limit on inviting clients to the workspace for both tools. Members can coordinate efforts to execute their social media marketing goals while doing commendable teamwork. Users working together on content can even communicate internally inside the tools.
Here is a comparative study of the collaborative abilities of both Agorapulse and Loomly alongside SocialPilot, a preferred software for social media teams.
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Loomly |
Agorapulse |
SocialPilot |
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|---|---|---|---|
| Free Unlimited Client Onboarding |
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| Per Post Multi-User Collaboration |
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| Access Management |
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| Content Approval Workflow |
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| Learn More | Learn More | 14 Days Trial |
