More About Marketing Automation
Marketing automation ties together multiple pieces of your marketing and sales efforts. From creating marketing campaigns, generating leads, reacting to customer behavior, and realizing revenue generation, marketing automation can be applied at every step.
The major benefit of marketing automation is the ability to apply a white-glove strategy with lots of customers at once. Along with this, marketing automation offers additional benefits to your marketing teams, such as the following:
- Determining and developing leads through each channel
- Syncing up the sales and marketing departments
- Enhancing efficiency
- Improving the consumer experience
- Customizing your marketing approach
- Repeating and scaling your processes
- Making your emails smarter
- Boosting analytical insights
- Enhancing conversions and ROI
When coupled with human interaction, marketing automation can generate a feedback loop that supports corporate expansion. To get maximum value out of marketing automation, businesses should integrate it throughout their operations to break down bottlenecks and bring teams together with time-saving methods.
So, where can you start?
Begin by concentrating on the customer experience rather than the demands of your business. Find attainable endpoints that might reap advantages from marketing automation and create processes that make it easier for customers to transition from one touchpoint to the next.
Use a CRM to manage your contacts so that every step the customer takes is recorded as an additional piece of data that your marketing automation tool can track. Move customers to the next phase of the process using these data points, which could lead to training materials, a sales representative, or a customer experience check-in.
Here are some tips that can help you establish marketing automation to boost conversion rates, improve efficiency, simplify procedures, and enhance customer relationships.
- Automate routine duties
- Automatically rate leads and alert sales
- Sort your leads into segments
- Be unique
- Begin with a small scale and gradually expand
- Create high-quality content
Below is an example of a marketing automation welcome email by Food52. This automated email is triggered when a user subscribes or signs up, serving as the first point of contact with the brand. Here, the brand share its story and what’s in store for the subscriber. They also delight their subscribers with a $20 discount code.
