Struggling to measure the impact of your LinkedIn marketing efforts? You’re not alone. Many businesses find it difficult to track engagement, identify ideal leads, and quantify the ROI of their LinkedIn presence.
With more than 1 billion users worldwide on the platform, there is wide room for growth and to reach a larger audience, but would it be of any help if you could not track the proper metrics?
This is where LinkedIn analytics tools come into play. These tools help you understand what content type works for your company page, analyze audience demographics, and generate detailed reports regularly so you can track everything and refine your content strategy accordingly.
With a variety of options available, selecting the right tool can significantly impact your personal or company’s presence on LinkedIn. This post will help you understand the best analytics tools for LinkedIn to drive your growth.
How We Analyze and Select These Tools:
We have meticulously curated this list of premier tools through detailed research and hands-on testing. We considered various factors such as user satisfaction, G2 ratings and reviews, pricing structure, and scalability. We also actively analyzed the abilities of these tools in automation, developing content, visualization, analytics, and collaborative workflows. We have assembled this list to provide marketers with essential insights, enabling them to make well-informed decisions on the best tools to expand their businesses.
Brandwatch is a social media tool that empowers businesses to understand and engage with their customers more effectively. By harnessing the power of data from across social media and online forums. Brandwatch provides comprehensive insights into consumer behavior, trends, and sentiments.
This LinkedIn analytics platform enables companies to make data-driven decisions, monitor their brand’s online presence, track competitors, and discover opportunities for growth. With its advanced analytics and customizable dashboards, Brandwatch is an essential tool for marketers, researchers, and brands looking to stay ahead in today’s fast-paced digital landscape.
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Pros
- It helps you download analytics reports on your LinkedIn performance with insightful charts and graphs.
- It sets a benchmark against your industry competitors to see where you stand in competition with your rivals using Brandwatch’s Share of Voice.
- It focuses on monitoring your brand’s showcase pages.
Douglass Hatcher
Brandwatch provides a simple solution to get a snapshot of how our competition is performing in just minutes. The ease and speed at which our strategists and analysts can pull data are beyond any other social analytics tool we’ve used.
Cons
- There is a lack of a wide database which can be a huge drawback for LinkedIn.
- Sometimes this tool stops working in the middle, and everything has to be done again.
Chrissy S.
Sometimes metrics that I need are a bit “evasive.” Brandwatch provides that the client’s Facebook page grew at a faster rate than most other Facebook pages. However, the client is international so when they inquired about their growth rate internationally, I was unable to provide that information or search for it within Brandwatch.
Socialinsider is one of the LinkedIn analytics tools that helps the platform by testing its efficiency and monitoring all KPIs. It makes it easy to update your company page.
One of the main features of LinkedIn’s social insider research tool is that it provides you with every tool available to evaluate and develop your content strategy. You can examine the clicks, observations, shares, and feedback of each post more closely.
Socialinsider is a tool for evaluating LinkedIn targeted at digital marketing firms, advertisers, and teams. It allows users to capture their competitive social media and gain insights into their social media strategies.
Pros
- This LinkedIn analytics software will help in multiple-profile comparisons.
- It allows you to download posts as CSV.
Ritsuko T.
I was looking for social media analytic software and then found Social Insider. I picked the “Agency” plan as it says “Full Posts History”. So I asked one of the co-owners Rezvan how far back and how. He told me 1 year is automatic when I signed up and after that, they do manually.
Cons
- Customer support isn’t that great.
Patrick H
Don’t expect them to get back to you with support. It can take weeks. Don’t expect them to adhere to any type of arrangement you make with them. They change the terms to suit their needs regardless of what agreements are in place.
Best for:
Enterprises and Agencies.
About Sprout Social
Sprout Social is a complete social media tool with an inbuilt feature for tracking LinkedIn metrics. This tool gives you a holistic view of LinkedIn Page performance and shows you essential insights like impressions, engagement (likes, comments, shares), and link clicks.
With this LinkedIn analytics tool, you can analyze each post’s performance and see which content type resonates most with your audience. The competitive report unveils how your content is stacking up against your competitors.
Furthermore, the paid performance report shows you how your LinkedIn ads perform and discovers metrics like ad spend, impressions, engagement, clicks, and web conversions.
Pricing:
It has 3 pricing plans starting from Standard ($249/month) for 1 user, Professional ($399/month) for 1 user, Advanced ($499/month) for 1 user, and Enterprise with custom pricing.
Key Features:
- Page performance report: Get a comprehensive look into key metrics like impressions, engagement, and link clicks.
- Deeper Audience Insights: Analyzes follower growth and engagement to understand what content resonates with your target audience.
- Paid Performance Reporting: Track ad spend, impressions, clicks, conversions, and engagement for LinkedIn Ads campaigns.
Pros
- The tool is user-friendly and makes navigating easy.
- Analytics feature shows all crucial metrics.
- Seamlessly sync your accounts.
Ren H.
Sprout Social has made my day to day work significantly more time effective. The platform is user friendly, makes planning out content very easy, and the analytics are great. Using and syncing up to your platforms is very easy and straightforward.
Cons
- The monthly plans are way expensive.
- The support experience is slow and irresponsive at times.
Jonathan C.
You would think that with an EXPENSIVE monthly price, you would have a STELLAR support experience. That’s not the case. Slow response times to my open tickets. I had to move the needle forward which shouldn’t be my job. SproutSocial needs to make their customer support experience WAY better.
Klipfolio is an online dashboard tool that major companies such as IKEA and the American Red Cross use to develop powerful business dashboards. This LinkedIn analytics platform allows you to show the number of shares and interactions obtained by your LinkedIn page at the end of each month and compare it with the previous month.
Their LinkedIn dashboard comes with pre-creased ‘Klips’ LinkedIn. Using Klipfolio, you can distinguish the population of your audience through seniority, industry, occupation, region, and mobile footprint.
Pros
- One of the key features to differentiate them in the crowd is that all the dashboards are black and look incredibly professional.
- It helps in visualizing valuable data with insightful diagrams, charts, and graphs.
- It lets you access detailed audience demographics.
Tanmoy B.
The UI/UX is just world-class! The components are well laid out. The ability to design dashboards with multiple layout options available is a boon.
Cons
- It can be a little complicated to create a new customer for a dashboard.
- There is a lack of color themes as they just have only light/dark.
Jordan Daley
So much less than I expected. No database to pipe in data from multiple sources. There are API connectors, but there are VERY limited. For example, Google DoubleClick’s API won’t let you pull 50% of the dimensions and metrics available in the reporting UI.
Whatagraph is one of the LinkedIn reporting tools that includes various resources promoting coverage. The tool automates data collection so visual models can be customized and digestible reports created.
The report offers a comprehensive overview of top-class metrics and website results combined with stunning graphics on your company page. This tool has pre-defined templates that indicate specific data and highlight growth during a particular time.
Pros
- It allows you to download PDF analytics reports that indeed help you save your data.
- This LinkedIn Analytics tool has customizable visual templates.
Julieanne G.
Top-notch customer service and functionality. Increase transparency with clients. Automatic reports are emailed to me first. It is faster to navigate than some of the native platforms’ analytics (i.e. Google Analytics, GMB)
Cons
- There are just a few existing data sources. There is currently no Zapier integration.
- There are instances where the data isn’t pulled correctly.
Alexandre W.
It is beautiful but not optimal. I only keep Whatagraph for an accessory use for now (small reports on a given campaign).
DrumUp is a tool for social media marketers, content managers, and worker advocates. It integrates with Facebook, Twitter, and LinkedIn, significantly increasing the time and energy needed to manage social media presence.
It lets you find and share material on your social media accounts. DrumUp mines loads of web content in real time to suggest the newest stories that are most applicable to your audience using sophisticated algorithms.
Pros
- This tool makes it easy to skim your followers, build and publish messages, and more.
- Complete, follow, and curate your favorite feed updates with DrumUp.
Sarah G.
Ease of quick-sharing quality information, instant access to a broad spectrum of relevant industry topics, options for both shallow and deep dives into news related to my profession, and riveting headlines.
Cons
- Prices are fairly expensive, whereas basic characteristics are minimal.
Enid B.
The content seems redundant like it all comes from a small handful of websites. Since everything is a direct repost, if you are not supplementing with quality tweets, it’s not at all original.
Though an AI-powered social listening tool, it comes with analytics features that let you evaluate your marketing efforts. With Brand24, you can track your reach, do competitor analysis, and measure brand mentions across social media, news, blogs and more to understand what your customers think about your brand.
You get access to your social media performance in meaningful metrics, allowing you to take decisive action. The best part is that it can segregate your brand mentions into positive and negative sentiments so you can gauge your online reputation.
The final add-on, the AI-powered reports, lets you create a report along with personalized recommendations powered by AI and share it with your team or clients.
Pros
- A reliable tool that lets you monitor what others are saying about your business.
- The learning curve isn’t steep.
- Customer support is proactive in tackling issues.
Roberto S
The platform has a very good and widely renowned capability to optimize a marketing strategy building process, it can be integrated solidly and very quickly. The program has definitely coordinated a follow-up process to market needs.
Cons
- The tool is a bit on the expensive side for the results it provides.
- Results can be flaky, irrelevant, and spammy at times.
Brea W
The UI is pretty rough – the site feels crowded and sometimes it’s difficult to navigate. It’s rather expensive for what’s being offered and you don’t get to create many projects for the lower price tiers.
ReportGarden is a digital marketing tool that has some excellent LinkedIn analytics solutions included. It is specifically designed for agencies that rely on automated reports for their marketing data. It has popular platform integrations that can come quite handy at times.
The dashboards are easy to access and have general and ad-related analytics listed. Client management capabilities and SEO keyword tracking are worth mentioning too. Along with usual budgeting, there are proposal templates available for better lead generation.
Pros
- Downloadable reports with graphs.
- It pulls in data from multiple reliable sources.
- This LinkedIn analytics software is relatively easy to use.
Robert K.
Overall, I’ve been very happy with and have recommended Report Garden. The ability to bring multiple reports together in a single interface has increase productivity and provided a more open communication flow with customers. Very nice product.
Cons
- The loading time is slow for larger datasets.
- The customization feature is quite limited.
Samuel F
The level of full customization is a bit limited. And the ability to use this software with a large volume of clients is where the experience becomes a bit more strained. Setting up reports for hundreds of clients takes a lot of time, and building a customized report out from scratch is incredibly time-consuming.
Last but not least, Shield Analytics is a new LinkedIn analytics tool in the market specially designed to track its metrics. This tool gives you a holistic view of your LinkedIn posts’ performance so you double down on your content strategy and build a stronger personal brand.
With Content Report, you can identify impressions, likes, comments, and shares and see how they have changed compared to the previous period.
Its in-built posting frequency map shows how often you post and which were the top days so you can find a frequency that suits you.
Pros
- Designed specifically to track LinkedIn growth metrics.
- Visual representation of relevant keywords for content optimization.
- The tool is streamlined for the use of a team.
Ryan C.
SHIELD provides incredibly useful analytics on the performance of your LinkedIn content. The platform goes above and beyond what you get in LinkedIn by providing helpful visuals, comparative metrics (based on the timeframe of your choice), sortable lists and more.
As a heavy LinkedIn content creator, SHIELD has helped me step up my game, increase the reach of my content, grow my follower base and create more impactful content.
Cons
- It does not have a mobile app as of yet.
- The UI might need some improvement.
Verified User
Everything is clunky. I work in tech myself (a different industry) but this is a very undeveloped tool in comparison with others on the market. The website is hard to navigate and it was almost impossible to get help or training/support from anywhere.
Conclusion
LinkedIn is a fantastic social networking platform designed to develop new connections and establish online relationships for professionals and brands. It is one of the most used sites by B2B customers, and your presence here can significantly impact your business.
You can evaluate LinkedIn’s success and boost its marketing efforts by analyzing every bit of your account using the above-mentioned LinkedIn analytics tools. With this list, you can see what each tool does, compare them fully, and select the ones that seem to suit your needs.
Using LinkedIn analysis tools is essential for your success, especially if your competition is overtaken, and to keep track of your efforts. So go ahead and try them out for better results.
Frequently Asked Questions
Which are the best LinkedIn analytics tools?
- SocialPilot
- Brandwatch
- Socialinsider
- Sprout Social
- Klipfolio
- Whatagraph
- DrumpUp
- Brand24
- ReportGarden
- Shield Analytics
How does SocialPilot help as a great LinkedIn analytics tool?
SocialPilot is the perfect tool to evaluate and report in-depth marketing strategies on LinkedIn.
- Easy to understand the analytics of your whole LinkedIn account with graphs.
- Download LinkedIn reports in no time in PDF format. Email them to your clients right away from the dashboard itself.
- Reshare your highest-performing posts to grab more attention right from the analytics reports.
How do I analyze my LinkedIn Company Page?
You can use social media analytics tools like SocialPilot to analyze your LinkedIn Company page.
How do I get to LinkedIn dashboard?
You can access it directly from your LinkedIn account’s about page. If you want detailed insights, then you can opt for SocialPilot’s dashboard to track, analyze, and monitor your overall social media post performance.
What counts as an impression on LinkedIn?
Impression on LinkedIn is the number of times LinkedIn users come across your post. You can track these metrics and more with tools like SocialPilot and also be able to repost the most popular ones.
How do I analyze my LinkedIn profile?
You can analyze your profile dynamics from your LinkedIn profile dashboard. For more detailed insights, you should switch to the LinkedIn profile analytics tool.
About the Author
SocialPilot
$30
per month
SocialPilot earns its spot at the top of our LinkedIn Analytics Tools list for its comprehensive and user-friendly features. This tool is an all-in-one platform that simplifies tracking and enhancing your LinkedIn presence.
With SocialPilot, you get a clear dashboard that shows your personal and company page growth, engagement rates, and audience demographics—like follower’s geography, gender, company size, and more.
This makes it easier to tailor the social media content strategy directly to your audience’s preferences. One standout feature is the Post-Performance Analyzer, which helps you identify your most engaging content.
From tracking engagement metrics such as likes, shares, and comments to understanding peak engagement times, SocialPilot offers invaluable insights into your LinkedIn presence.
This tool is designed for teams, making on-the-go report customization and sharing hassle-free. If you want to get serious about your LinkedIn strategy, this tool provides you with the features and insights needed to make informed decisions and drive results.
Here’s why it’s a game-changer:
Pros
Sharon Hall
SocialPilot is an excellent social media management tool for teams and agencies. It’s easy to set up, quick to schedule content and has multiple options for keeping your social media streams populated. It is an affordable alternative to some of the pricey team plans offered by other social media tools.
Cindy C.
SocialPilot is amazing! What is brilliant about this software is that it can generate fresh content for me to post to my social media pages, as if I was the one that came up with it!