Having a good Instagram presence can help immensely in achieving marketing success. To get there, you’ll have to outsmart it’s dynamic algorithms and capture fickle audience attention.
This is where Instagram analytics tools come into play. They reveal what content clicks with your audience, measure engagement metrics, pinpoint prime posting times, and identify key areas for improvement. With data-driven decisions, you can optimize your Instagram content strategy for reach and engagement that soars.
So, how do you find the right match? We’ve handpicked the 11 best Instagram tools for their analytics capabilities to help you track the right metrics and transform your Instagram presence.
What are Instagram Analytics?
Instagram analytics are a set of statistical data that includes essential metrics that reveal the overall performance, content and profiles, on the platform. Consider it as a report card for your Instagram account.
Metrics such as impressions, reach, engagement, and follower growth can provide valuable insights into your audiences’ psyche, track your progress, and identify areas for improvement.
How We Analyze & Select These Tools:
This list of the best Instagram analytics apps has been formulated through in-depth research and experiential analysis. We have considered various aspects of the tool, such as insights provided, customizability, G2 ratings and reviews, price points, and scalability. The list ranking also reflects the evaluation of these tools’ competencies in automation, data visualization, and collaborative features. Our goal in curating this list is to enable marketers to choose tools that will help scale their business.
Without any further ado, let’s take a look at each of these tools.
Best for:
Marketing agencies, social media managers, and small brands.
About Social Status
Social Status is a comprehensive Instagram analytics tool for tracking all your Posts and Instagram Stories in one place. Like SocialPilot, it allows you to group accounts and report on aggregate performance if you manage multiple Instagram accounts.
Social Status enables custom report templates for agencies that must create multiple report templates for clients. Automated reports can be exported easily in multiple formats, including CSV, PDF, PowerPoint, and Google Slides.
Moreover, if you have been running influencer marketing campaigns, this tool will present you with influencer analytics, showcasing the results clearly.
Pricing:
Social Status has various pricing plans for the different needs of the users. The plan starts at the price of $9, which is also a micro plan suitable for a team of 2-3 people. The agency’s pricing is $199/month, which contains multiple features and allows 20 users.
Key Features:
- Reporting Tools: Social Status allows you to generate a report on your Instagram performance, which you can use for review and planning.
- Instagram Stories Insights: It is one of the few tools that provide details on the performance of your Instagram stories.
- Competitor Performance Tracking: This allows you to conduct analysis on your Instagram competitor to position your content strategically.
- Instagram Growth Analysis: Social Status tracks the growth of your followers on Instagram.
Pros
- Detailed Instagram metrics are available, including follower demographics.
- Social Status also supports Facebook, Twitter, YouTube, and LinkedIn.
- You can go for a free plan or opt for a free trial.
Geoff S.
Quick to set up, easy to use, and a powerful Instagram analytics app for all our company social media accounts. We use it every week.
Source: G2
Cons
- It is not an all-in-one tool as it lacks scheduling and management features.
- Higher plans can be expensive.
Best for:
Big teams, organizations, and enterprises.
About Sprout Social
Sprout Social is a good tool for Instagram analytics. It lets you track performance data for multiple Instagram accounts and presents users with segregated data on Instagram for your businesses.
You even get a report on your frequently used and best-performing hashtags. With Sprout Social, you can also see the results of your tagged content, both inbound and outbound. As you continue to work on your hashtag strategy, Sprout Social can eventually develop a new social strategy or a campaign for your social profile.
Pricing:
After a 30-day trial, the Sprout Social pricing plan starts from $199 per month for 5 social profiles and ranges to $399 per month for advanced features.
Key Features:
- Premium Instagram Analytics: Sprout Social provides in-depth analysis and insights for your Instagram performance, allowing you to enhance the decision-making process.
- Smart Inbox: Consolidate comments, DMs, and interactions in one place to maintain consistent Instagram efficiency.
- Instagram Engagement Analytics: Sprout Social provides detailed reports on followers’ engagement to help you refine your Instagram strategies.
- Listening Features: Sprout Social helps you understand the audience deeply, which is essential for tailoring your Instagram account and campaign.
Pros
- Users can better track their competitors’ analytics to set their future marketing strategies on Instagram.
- Sprout Social can generate network-specific reports of your performance to gauge your performance online.
Papi M.
The most helpful features for me are the reporting dashboard and the seamless publishing section. All the tools are there, at your disposal to make your every content go furher. It’s easy to implement across the company and give different users their respective access levels. It’s also very easy to use, navigate and make use of it.
Source: G2
Cons
- Sprout Social’s mobile application doesn’t include the analytics section.
- With all the features provided, it often gets too complex to get any benefit out of them.
- It is comparatively more expensive than the other tools for what it has to offer.
Tereza R.
As much as it is easy to use and intuitive, it can get quite busy, confusing, and complicated, especially on a smaller screen. If the reporting tab is used frequently, but I refresh it, the settings and filters save but not the date range, which can be quite frustrating.
Source: G2
Best for:
Marketing agencies and big enterprises.
About Iconosquare
Iconosquare is a single-window Instagram analytics tool that allows you to monitor the people in and around your brand community and track your Instagram Analytics. These analytics precisely show your content’s impressions, reach, and engagement trends.
This Instagram analytics app includes hashtags and competitor tracking to keep marketers updated with social trends. Its two-week trial is complemented by free tools such as a full Instagram Audit.
Pricing:
Iconosquare has three primary pricing plans, starting from $59 per month for 1 user and $99 per month for 10 users. It also offers custom plans for big brands and enterprises.
Key Features:
- Follower Growth Tracking: You can use Iconosquare to monitor the number of followers who increase or decrease on Instagram over time.
- Post Performance Analysis: Iconosquare lets you identify top-performing Instagram posts and content to refine your strategy.
- Best Time to Post: Sprout Social suggests the best time to post on Instagram for the highest engagement and reach.
- Instagram Stories Insights: Understanding the performance of your Instagram stories is possible with the help of Sprout Social and its analytics.
Pros
- Its Instagram Story Analytics feature is considered crucial by its users.
- Easy-to-use interface for all kinds of social media marketers.
- It lists quite a few demographic details of the content.
Eirik V J
I love the simplicity and the impressive underlying data set and all the great analytics that they share. I also enjoy the fact that I can dig into the data as deeply as I want.
Source: G2
Cons
- Users who want to post large photos have to resize them for Iconosquare.
- Multiple breakups of categories and content can end up confusing you.
- Email updates notification is received quite often, which hinders the user experience.
Verified User
I am finding slight inconsistencies in the numbers presented in iconosquare compared to the numbers shown in Instagram’s app. It seems that when iconosquare loses connection to the app, there is a loss of accuate data collection and so results can be skewed, which has been a bit frustrating in our efforts to ensure accurate reporting. I also wish Iconosquare more insight offered into instagram stories as well as TikTok metrics.
Source: G2
Best for:
Marketing agencies, brands, and creators.
About HypeAuditor
Hypeauditor is another top contender in the battle of Instagram analytics tools used for influencer marketing. Powered by AI and having a library of 3 million Instagram profiles, this tool helps you find influencers for your campaign from social media channels, including Instagram.
You will be able to check the affinity of a particular influencer with your brand, enabling you to form valuable and effective collaborations with them.
Other metrics include engagement rate, authentic engagement, follower reach, and more. For starters, this can be considered a free Instagram account analytics tool.
Pricing:
Hypeauditor provides the user with a custom plan only, which can be tailored based on the needs and requirements of the features and users.
Key Features:
- Influencer Analytics: Hypeauditor lets you dive deep into influencer profiles to measure their engagement rates and how they perform.
- Market Analysis: Discover everything about social media and influencer marketing with Hypeauditor and grow your Instagram presence.
- AI-Powered Analysis: Hypeauditor brings you the data and smart insights generated by AI technologies.
- Audience Quality Score: Track the influencer’s AQS (Audience quality score) to analyze their real worth on a scale of 1-100.
Pros
- It comes with an intuitive dashboard design.
- Hypeauditor can monitor all aspects of your competitors’ Instagram influencer marketing campaigns.
- You can do influencer research, shortlisting, and media plan creation.
Enrique C.
The platform´s accurate data and detailed analytics have allowed us to optimize our partnerships with influencers, resulting in higher engagement and conversions.
Source: G2
Cons
- No phone app is available.
- Searching by categories is limited.
- Offers no PDF report in the normal package.
Mark J.
My main issue is sometimes the accuracy of the insights is a bit questionable. For example, we had a post go viral, and it received more comments than our usual posts, but Hype Auditor marked the comments as spam even though they were all legitimate. Makes it hard to fully lean into the insights and data when we can’t be confident that the insights are fully accurate.
Source: G2
Best for:
Marketing agencies, big businesses, and enterprises.
About Hootsuite
Hootsuite is a social media tool with an analytics feature that lets you track the performance of your Instagram marketing efforts. It gives you a clear picture of how your Instagram Posts, Stories, Reels, and even ads perform with metrics like follower growth, likes, comments, saves, reach, and more.
You can gain insights into your audience demographics and their interests which will help you tailor your content to the people who matter the most.
You get best time to post recommendations, see your performance stacks up against your competitors, and get customizable reports that track your performance over time.
Pricing:
Hootsuite offers three pricing plans: Professional, which costs $149/month for one user; Team, which costs $399/month for three users; and Enterprise, which offers custom pricing.
Key Features:
- Core metrics tracking: Track essential metrics like likes, follower growth, comments, saves, audience demographics, and reach to understand content performance.
- Real-time monitoring: Stay updated with real-time data on how your latest posts are performing, allowing you to make adjustments in your strategy on the fly.
- Customizable reporting: Generate reports that showcase progress over time and compare performance across campaigns.
Pros
- Easy to navigate and user-friendly interface.
- Crucial reports and analytics on the go.
- Customize reports as per your needs.
Verified User
Hootsuite provide many features in one app.Dashboard, analytics, scheduling capabilities,analytics, monitoring, etc. The app has a user friendly interface as well.
Source: G2
Cons
- Some users encounter bugs while using the tool.
- Slow response from customer service.
- Inconsistent interface.
Verfied User
While Hootsuite is comparable to competitors in the marketplace, it’s a bit behind on UX experience, new/exciting tools, and effective analytics tracking. It also doesn’t offer social listening or specific tools to assist with that (other than customizable feeds to track competitors/trends/etc.), and that’s a huge area of improvement, especially considering the cost of the service overall.
Source: G2
Best for:
Marketers, agencies, and brands.
About Keyhole
Keyhole breaks the norm of past performance analysis with its power to analyze real-time data. As an Instagram analytics tool, Keyhole addresses which of your internal trends provide value to the social community to work better. It also helps you create a feed to track your competitors’ Instagram accounts to see what’s working for them and vice versa.
Pricing:
The starting price plan of Keyhole for an individual is $89/month, giving your 3 profiles for analysis. For advanced features and tracking 25 profiles on Instagram, you will have to pay $549/month.
Key Features:
- Profile Analysis: Keyhole gives you in-depth analysis and monitors your brand’s overall growth on Instagram and other social platforms under one roof.
- Competitor Analysis: Track your Instagram performance and compare it with the competitor to learn where you stand in the niche and industry.
- Real-Time Campaign Analysis: With Keyhole, you can measure the real-time impact of your Instagram campaigns on team engagement and reach.
- Compare Influencer Performance: Get a consolidated performance comparison of the influencer accounts with genuine data.
Pros
- Keyhole tracks web mentions to let you know what other people are talking about.
- It has built-in campaign performance predictions.
Maria S
I like that I can track outside web mentions of what other people are saying about my company, as well as the ability to find influencers based on who is already talking about our company. But there are limitations on the number of hashtags you can use even when you pay the monthly fee.
Source: G2
Cons
- The paid version of this app is quite different from the free trial version.
- If you don’t install trackers from the start, it can be difficult to set them up later.
Jon R
If you don’t remember to put your trackers in place at the beginning of your campaign, then it can be a little challenging to get the analytics data prior to them being added.
Source: G2
Best for:
Big brands and medium and large enterprises.
About Emplifi
Emplifi, previously known as Socialbaker, is recognized for its free Instagram analytics reports with its Instagram Quadrant report tool. You can create personalized dashboards and view reach, impressions, top posts, most used hashtags, and tagged accounts.
Emplifi’s custom user interface is recommended for top-level data and Instagram analysis with AI-powered insights. It also lets you connect profiles from different platforms, such as YouTube, Facebook, and Twitter.
Pricing:
Emplifi offers its users four different pricing plans, all of which can be customized. These plans are created for the needs of various industries and company types.
Key Features:
- Instagram Engagement Tracking: With Emplifi, you can measure likes, comments, and shares and understand your Instagram audience and engagement.
- Unified Analytics: Get a consolidated view of all your Instagram analytics under a single dashboard to create a better strategy.
- Influencer Analysis: Track your influencer campaign and learn how much engagement it generates for your brand account.
- Sentimental Analysis: Use sentimental analysis to understand your community’s behavior and act on what interests them.
Pros
- It also comes with post-scheduling and publishing abilities.
- The UI of customized dashboards is easy to navigate and simple to use.
Laura L.
The publisher tool helps maintain and maintain and secure accounts and allows a lot, especially when managing different profiles. It centralizes it and gives you a better overview.
Dashboards are the most fantastic feature for a data geek like me. They allow me to quickly pick up on what is happening if we have an opportunity or a crisis.
Source: G2
Cons
- While there are a lot of areas to look at, the time period is fairly restricted with the free version. You have to switch to the paid version.
- The analysis reports by Emplify aren’t massively in-depth and are expensive compared to the market.
Maria C
I think the interface is not really intuitive. At the beginning I had problems finding what I was looking for. Also, I feel like the tool is not accurate when it comes to details. When I’m using emplifi, there are some things that bug me or that are missing: In the content planner, there’s no kind of backlog or “on hold” section which I would find very useful.
Source: G2
Best for:
Marketing agencies, SMBs, and large enterprises.
About Crowdfire
If you are looking for a tool to measure and understand your campaign performance and automate your reporting process, Crowdfire can be a great option. It lets you monitor what’s happening on your Instagram profile more closely.
You can dig deeper into each of your posts to check Instagram reach, track how each post performed, and refine your marketing strategies accordingly. Crowdfire also lets you get all this data in PDF and PPT format for reporting.
Pricing:
Crowdfire has four price plans, starting at $9.99/month, and is recommended for solo entrepreneurs and small businesses. The advised plan for agencies is $99.99/month. These product plans may fit your budget; however, the starting plan does not include scheduling and publishing abilities.
Key Features:
- Advanced Instagram Analysis: Crowdfire provides advanced analytics for your Instagram profile and how your recent campaign has helped grow it over time.
- Competitor Analysis: Identify your position on Instagram compared to your competitors to improve your strategy for better.
- Instagram Report Builder: Create and share customized reports with your clients with the help of Crowdfire.
- Unified Dashboard: Get all the analytics and data of your social media performance under one roof on a unified dashboard.
Pros
- The tool automates your reporting process to generate presentable and comprehensive reports.
- Track who followed and unfollowed you.
- Apart from Instagram, you can also integrate it with other social media accounts.
Nawell W.
Posting and scheduling are quite easy using crowdfire application. It is easy to track people who have followed/unfollowed, and it gives us relevant suggestions for people to follow. I like how it automatically creates a post whenever we post a product in our Shopify store. Crowdfire also supports all major social media networks.
Source: G2
Cons
- It’s hard to link your accounts to the tool.
- The tool sometimes freezes and displays connection errors, which is misguiding.
Morgan S.
Despite using the app for years, the app consistently glitches and I have to refresh the pages multiple times after getting connection errors.
Source: G2
Best for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals.
About Sendible
Sendible is an Instagram analysis tool that supports a range of social media networks, including Instagram. The platform has integrated Google Analytics to show users exactly what their social media marketing is contributing to their website traffic. Sendible lets you tailor each analytical report to reflect the unique brands of different clients.
Sendible tracks vital Instagram analytics metrics such as reach, impression, likes, comments, demographics, and audience growth.
Pricing:
Sendible provides a free trial plan for first-time users but only for creators and a tracking plan that costs $29/month and $89/month. The pricing of the highest feature plan is $750 per month. Paying this high may not be a smart decision if you want to track Instagram performance. Tools like SocialPilot can provide all relevant insights on Instagram for just $30 per month.
Key Features:
- Ad Performance Insights: With Sendible, you can evaluate the performance of your Instagram advertisement and paid promotions.
- Instagram Hashtag Performance: You can analyze which hashtag works best for your Instagram Posts and Reels with Sendible.
- Post Timing Optimization: It provides you recommendations on the best time to post based on the time your followers are most active on Instagram.
- Instagram Content Performance: Dive into the performance of your content and understand what your audience likes most to align with their interests.
- Instagram Stories Analytics: Sendible provides insights into your Instagram stories’ performance and the number of people they reach.
Pros
- Sendible has a customizable reporting feature, which is handy when managing multiple clients.
- You can use the best times to post to achieve greater reach, as determined by Sendible’s analysis of follower activity trends.
Juandri C.
The Analytic reporting structure is fantastic and easy to use and understand. The new feature of changing media content sizing on Sendible makes it easier and quicker for our team.
Source: G2
Cons
- The platform is clunky and difficult to grasp.
- Users complain of the platform’s slow loading and frequent crashes.
Verified User
I don’t like the monitor and measure features, I consider them limited. The features are there, but the layout and configuration of the platform are not that user-friendly, especially if you run content for different clients. You can not see the posts that you have already posted and see the engagement live. You have an inbox though, where you see the comments, but it is not as visual as it could be.
Source: G2
Best for:
Small businesses and freelancers.
About Instagram Insights
Finally, there is Instagram Insights, a native Instagram tool for all business profiles. Once you convert your personal account into a business account, you can access metrics like engagement, reach, top posts, impressions, and more. You also get actionable insights like follower demographics, male/female percentage, age groups, and location for your profile posts, Stories, and even Reels.
Likewise, it lets you track follower growth over time, including new followers and unfollows. You can also track website clicks to understand how well your Instagram presence drives traffic to your website.
Pricing:
This is a native feature Instagram offers for Free.
Key Features:
- Audience Demographics: Uncover who your audience really is. Learn about their age group, gender, and location to ensure that your content resonates with the right people.
- Content Performance Tracking: Track how well your posts are doing! Expand on metrics like impressions, reach, engagement (likes, comments, shares), and saves.
- Follower Growth Tracking: Monitor how your follower base is growing. Discover new followers and unfollows over time to measure your overall account health.
Pros
- Built directly into the Instagram app without any charge.
- Provides metrics for content, profile, engagement, and more.
- Get demographics data, and optimal posting times.
Cons
- This native feature offers surface-level insights.
- Only business and creator accounts can access this feature.
Key Instagram Metrics You Need to Know About
After going thorugh some of the best Instagram analytics tools, let’s familiarize you with some of the Instagram metrics natively found on the platform:
- Accounts reached: The number of unique accounts that have seen your content, at least once, including in ads. Content includes posts, stories, reels, videos and live videos. This metric is segregated into follower and non-follower accounts.
- Accounts engaged: The number of accounts that have interacted with your content, including in ads. Interactions can include actions such as likes, saves, comments, shares or replies.
- Post interactions: The number of likes, saves, comments and shares on your posts minus the number of unlikes, unsaves and deleted comments. You can see the interactions on all kinds of content separately including Posts, Story, Reels, live videos and videos.
- Profile activity: These insights measure the number of actions people take when they engage with your profile. These include profile visits, external link taps, business address taps, call email and text button taps.
- Follower growth rate: This indicates the increase in the number of your followers in the selected time.
- Follower demographics: These are a group of metrics giving you an idea of the sections of audience who are among your followers. This includes categories like top locations, age range, and gender.
- Most active times: Average times your followers are on Instagram. This is further segregated into hours of a day and days in a week.
- Content Insights: This category of metrics is available for each post, giving a snapshot of the audience’s reception. These include data regarding the reach, engagement, and profile activity leading from this particular post.
Now for video content,
- Plays: The number of times a Reel started playing after appearing on the screen.
- Watch time: The total amount of time the audience played the Reel.
- Average watch time: This is calculated by dividing the total watch time by the number of plays.
- Average percentage watched: This metric shows how much of your content was watched on average during every play.
Which Instagram Analytics Tool Are You Going to Choose?
Instagram regularly updates its platform with new features. In this scenario, you have to know what’s working and what needs to be changed.
Keeping up with all the engagement metrics on your posts, the performance of your hashtags, and the trends in your Instagram audience is fundamental to your success on the platform.
Hence it is an imperative for all types of businesses to have an Instagram analytics tool in their arsenal to keep track of their progress and see if their presence is threatened or thriving.
Your choice of Instagram analytics apps may vary depending on your industry. While some people combine free tools with premium ones, using a multi-purpose tool like SocialPilot is highly recommended.
Wait no more and unlock the potential of controlling everything from one dashboard with a 14-day free trial.
Frequently Asked Questions
What are the best Instagram analytics tools?
Some of the best analytics tools are:
- SocialPilot
- Social Status
- Sprout Social
- Union Metrics
- Icono Square
- Squarelovin
- Keyhole
- Emplifi
- Crowdfire
- Sendible
- Rival IQ
Which Instagram analytics tool lets you post to Instagram directly?
SocialPilot is one such tool that helps you to schedule and directly publish posts to Instagram. It also analyzes your Instagram campaigns thoroughly at an affordable price of $25.5/month.
How do I get Instagram analytics?
You can access analytics from the Insights tab in your Instagram business account. You can find out the number of accounts you reached and the content interaction you had in an interval. But if you are looking for deeper insights, opt for an Instagram analytics tool like SocialPilot.
What do Instagram analytics tell you?
Instagram analytics reveals if your content strategy is actually working. You get to know what type of content goes down well with your audience and fetches you more website visits. You can dig in detailed demographics to find more about your followers. In short, Instagram analytics summarizes your performance on the platform.
Does Instagram analytics show who views your profile?
No, Instagram analytics doesn’t show who views your profile. It only shows the number of visits your profile got over a period for easy comparison. It is beneficial to gauge if your recently-launched ad campaign or a content experiment is bringing you more visibility or not.
About the Author
SocialPilot
$30
for 1 user
SocialPilot is one of the best Instagram analytics tools designed to simplify your social media journey. It can seamlessly connect to all your Instagram business accounts and monitor the performance of all your content, be it image posts, Stories, or Reels.
Not only does SocialPilot give you intel on audience growth and interaction, but it also lets you share these insights with your team and stakeholders through easy-to-digest reports. Oh, and did we mention it provides analytics for other major social channels too?
SocialPilot’s user-friendly dashboard and cost-effective pricing have made it a favorite among social media agencies and growing businesses, boasting over 13,000 users and a 4.5/5 rating on G2
Best for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
SocialPilot’s Instagram Analytics and Reporting: Key Highlights
Take a look at SocialPilot’s advanced Instagram analytics and reporting features, which help you derive actionable insights from your Instagram profile performance.
Profile Performance
Track vital metrics to gauge your overall profile performance and growth
In-depth Post Insights
Evaluate Posts, Stories, and Reels analytics to measure their performance in detail
Share Comprehensive Reports
Share detailed reports with stakeholders at any time
Reports On-Schedule
Automate sending reports to team & clients without fail
Advanced Reports
Consolidate analytics of all Instagram accounts into a single report
White Label Reports
Download branded PDF reports tailored for your clients
These advanced analytics and reporting features put SocialPilot in the list of the best Instagram analytics tools.
Here’s the complete picture of all the core capabilities of SocialPilot’s Instagram analytics.
Other Key Features:
SocialPilot gives detailed attention to each perspective of Instagram. From the most basic overviews to in-depth analytics, SocialPilot provides you with all the information you require to plan your ever-evolving Instagram content strategy.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
$170.00/mo
$85.00/mo
$42.50/mo
$25.50/mo
What do people say about SocialPilot?
Jennifer W.
I love being able to schedule multiple posts for multiple accounts and batch content. The analytics are good too. We can have way more accounts vs. some of the other sites out there. I also love that I can set groups and select multiple accounts with one click. There is an option to export reports with your company logo on them to look very professional. Another feature that I absolutely love is the hashtag counter. SocialPilot is the only program I’ve seen that includes this and it’s a game changer!
Source: G2
Heather P.
SocialPilot is extraordinarily easy to get up and running in, and I can quickly onboard new team members to the platform just as easily. The customer service is excellent, and I can pick and choose which features are right for my clients. I love the detailed analytics that I can schedule and send to clients; makes month-end reporting a breeze.
Source: G2