6 Must-have AI Copywriting Tools in 2024

Since digital marketing became a necessity rather than a choice, putting out good content has become very important. This applies especially to brands and businesses who want to grab their audience’s attention online.

Now, constantly generating good content is not everyone’s cup of tea, especially for small business owners who have a hundred other things on their plate at once to manage. AI copywriting tools come as life savers for them.

Artificial intelligence has integrated itself into every aspect of the digital landscape today. The revolution of AI, which had been a steady presence in the background, was pushed to front and center with the arrival of ChatGPT.

These tools, available in abundance, enable users to create all types of content they require. AI copywriting tools can handle it all, be it website content, ad copies, or captions for social media platforms.

With AI-generated copies, you won’t have to worry about the quality or minor grammatical errors. From creating ideas to improvising and repurposing your content, the right AI tools for copywriting can do these jobs seamlessly.

All you have to do is prompt it right!

Before we jump into the actual tools, here are the essential factors that you need to make a note of before zeroing in one of the options in this article.

How to Select the Best AI Copywriting Tool?

• Content variety offered: The tool should be versatile in the types of content it can generate and not be limited to only short-form or long-form content.
• Usability: The tool should be easy to use and require little to no time for the user to get the hang of it.
• Quality of content generated: The most crucial factor to consider while selecting an AI tool for content creation is output quality. Any piece you are prompting it to generate should meet the standard of your expectations.
• Pricing: Another vital factor to take into account is the pricing of the tool. This also depends on the size of your team and the purpose of using the tool.

We have curated a list of the best AI copywriting tools to automate and speed up your content creation workflow.

Being a social media automation software, SocialPilot specializes in creating customized posts using its AI copywriting tool, AI Assistant. From creating content ideas to setting a consistent tone for your brand for every post, the AI Assistant in SocialPilot enables users to do it all with ease.

The tool is pre-programmed with prompts to generate custom posts for different social media platforms. It takes just a few clicks to sort the posts for all your social profiles from one dashboard.

Since the tool is such a versatile one, it not only lets you generate content with AI Assistant but also allows you to save that content to its content library. You can use the content saved in this archive any time you want.

Here are some of the key features of SocialPilot’s AI Assistant:

A centralized platform for managing all social media-related activities, right from content creation to post publishing and analyzing results, SocialPilot proves to be an all-in-one tool for social media managers.

Pricing: SocialPilot comes with a 14-day free trial for all four paid plans available for the users. Paid subscriptions for the tool start at $30, under which you can use the AI Assistant to generate social media copies and content ideas along with hashtags as well.

This tool has been in the AI content generation space for some time now. Copy.ai is said to be one of the best tools for short-form content creation, but it can also create blog introductions and outlines.

The intent behind starting Copy.ai had been to create marketing content copies that seemed human-written. Users think it has succeeded in doing so with the blend of machine learning and ChatGPT.

Using the AI copywriting tool is fairly easy. You can create content with your own custom prompts or use the available templates that Copy.ai has to offer. The platform has common templates for digital ad copies and social media posts. However, it has specific functions for streamlining marketing content, such as writing product descriptions, brand mottos, visions, and mission generators.

Pricing: Copy.ai is available for free to use with limited features, but you can avail of its paid plans, which start at $36 per month.

Another famous AI tool for generating human-like content would be Jasper. Its machine-learning algorithms enable it to generate original content in the blink of an eye.

A unique specialty of this tool, which makes it distinctive, is that it understands the context of the input given by the user well to maintain the flow of the content while generating and adding to it.

Jasper is a reminder that even though AI content creation might be efficient and quick, it can’t replace human writers. The reason behind that is that Jasper generates content solely based on the brief given to it by the user. It acts as an assistant for the writer.

It can be very efficient for marketers to use Jasper because you can make Jasper imbue your copies and content with your brand voice. Feed the tool with pre-existing content in your brand voice, and it will replicate the expressions in the content it generates for you. But these advanced features come only with its business plan.

Pricing: Unfortunately, Jasper does not have a free plan, but it does offer a free trial. The paid pricing starts with a base price of $39 per month. The business plan costs a total of $99.

Next in line, is another AI copywriting tool that generates the content of both types, textual and visual. Copymatic is an all-rounder AI content generator that generates SEO-friendly articles, digital ad copies, and other types of content.

Copymatic has over 80 tools available for content creation, including social media posts, Google ad copies, website content, and e-commerce descriptions. But to get accurate output, you must give the tool a relevant brief. The more precise your prompts are, the better the quality of output it will generate.

The tag of all-rounder AI content generation tool is justified for Copymatic, seeing that it can not only generate copies it can create complete landing pages with SEO-targeted content and design.

Other than the creativity side, Copymatic proves to be helpful in cementing you on the SEO front. It helps in doing keyword research and generating meta-descriptions as well.

Pricing: Copymatic’s Pro version costs $19 a month, which is a reasonable amount compared to its alternatives.

A bit different from the previous tools, Wordtune is an AI rephrasing tool that helps shorten or elaborate your content. A fairly easy platform to use, it can tweak the tonality of your copies according to the modes you select.

Wordtune offers suggestions while you create content, which helps add to your creativity in your writing process. If prompted to, the tool can add a statistical fact or make a joke amid your piece.

To use Wordtune, you must download and install the browser extension to whichever browser you use. Once you have done that and logged in, using Wordtune is a piece of cake. Select the text that needs rephrasing and click on the extension icon, and your menu of the tool will appear. The UI of

Wordtune somewhat resembles Grammarly but with more focused features.

In line with its text-shortening capabilities, Wordtune also creates summarized versions of YouTube videos, long articles, and PDF reports. This helps you in saving a lot of time while being in the loop.

Pricing: Wordtune can be used for free, but the use becomes very limited, with only ten rephrases allowed per day. The minimum pricing plans start at $9.99 monthly, making it quite an affordable deal.

Writesonic is another one of those AI content writing tools that is effective in generating content with just a click. The tool can generate several versions for the same title, outline, and intro. However, the same is not true for generating paragraphs for the subsections of the articles, unlike Copy.ai.

The onboarding process of Wrotesonic is very convenient for beginners because they get a lot of tutorials to get a grasp of the tool.

Writesonic is commended for being a better AI copywriting tool than it is for being able to create long-form content. However, the tool’s algorithm is specifically trained to create marketing copies, keeping the content aligned with trending keywords and effective SEO optimization.

Businesses especially can benefit significantly from using Writesonic as they can feed the tool with precise brand voice and guidelines, which the tool will use to create content aligned with those criteria.

Pre-configured templates are available, which helps the tool produce best-performing copies for the users. The professional tone brought by Writesonic eliminates any unnecessary fluff in the content, making the content effective and to the point.

Pricing: Writesonic has a total of four plans available, out of which one is the free one, which allows users to generate 10,000 words per month. The minimum paid plan for the tool costs $13 on a monthly basis.

Best Practices While Using AI Copywriting Tools

While using AI content creation tools can mean a considerable dose of boosted productivity for your business, you can’t implicitly depend on it. So here are some of the best practices you must adopt if you have added an AI-content creation tool to your workflow.

Be Precise with Your Prompts

When using AI copywriting tools, it’s crucial to be precise with your prompts. Clear and specific instructions lead the tool to cook up accurate and relevant content. Instead of vague requests, provide detailed information about your audience, tone, and purpose.

This ensures that the AI understands your needs and produces content that aligns with your goals.

Edit the AI-Generated Output

While it can assist in content creation, it’s still a machine and can generate monotonous content sometimes. This is when your input and creativity are needed to make it sound natural.

So thoroughly review and edit the AI-generated content to add a personal touch and ensure it truly resonates with your brand or message.

Check for Plagiarism

While AI can be a fantastic writing assistant, it might inadvertently pull in content from the vast depths of the internet. That’s why you should always run the generated content through plagiarism-checking tools.

Plagiarism is a big no-no in the world of content creation. It can tarnish your reputation and even lead to legal troubles. Hence, scrutinize the content for any traces of borrowed brilliance that doesn’t belong to you.

Avoid Factual Inaccuracies and Biases

Facts added to AI-generated content may not always be accurate or up to date. These discrepancies may stem from the data used to train the algorithms and can be challenging to detect.

However, it’s imperative that we diligently review and rectify any biased content to ensure that it aligns with our commitment to fairness and accuracy.

Control Your Dependency on AI Tools

It’s tempting to rely entirely on AI tools for content creation, but it’s essential to maintain control over your content strategy. While AI can be a powerful ally, a heavy dependence on these tools can sometimes lead to losing the human touch in your content. Striking a balance is critical.

This approach ensures that your content remains aligned with your brand’s unique voice and values. AI is a tool to enhance, not replace, your creativity.